Myopic PR industry set to miss yet another boat?

Small Data Forum Podcast

Content provided by Neville Hobson, Thomas Stoeckle (strategic business development, LexisNexis BIS; co-chair Measurement Commission, and Institute for PR). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Neville Hobson, Thomas Stoeckle (strategic business development, LexisNexis BIS; co-chair Measurement Commission, and Institute for PR) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

1+ y ago 19:36

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With the sun beating down on the Small Data Forum Podnosticators on day three of our podcast recording retreat in Ríogiordo, Andalucía, we turn our attention back to the world of AI and its potential impact on the world of communications.

With a new generative engine popping up almost every day – for words, structure, music, images, film, translation; you name it, it’s appearing – we consider the approach taken by the communications industry to this brave new world.

Neville kicks us off, citing a recent study from the U.K.’s Public Relations and Communications Association (PRCA) and its global sister, the International Communications Consultancies Organisation (ICCO).

The study found that fully 30% of the two bodies’ members had never used ChatGPT or a similar AI chatbot, while 25% claim they never will, to assist them in their work. Neville finds these figures staggering, while for Sam this shows a remarkable lack of curiosity from an industry that could be massively disrupted by AI, as well as hugely enhanced.

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#Business #Bigdata #Information #Mediaanalytics #Newsanalysis #Institute for PR #LexisNexis BIS; co-chair Measurement Commission #Thomas Stoeckle (strategic business development #Politics #News #Neville Hobson