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Don't Lose 25% of Your Subscribers in 2022
Manage episode 336112146 series 2439336
Content provided by Cindy May. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cindy May or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Keeping your email subscribers engaged is always a challenge for nonprofits. Your supporters are dealing with inboxes that are not only full; they’re bursting. It’s estimated that over time, you’ll lose 1-in-4 subscribers to churn. These aren’t people who unsubscribe; they just ignore your emails. Before cutting them loose and eliminating them from your email list, however, try one more campaign to win them back: a re-engagement campaign.
150 episodes
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Manage episode 336112146 series 2439336
Content provided by Cindy May. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cindy May or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Keeping your email subscribers engaged is always a challenge for nonprofits. Your supporters are dealing with inboxes that are not only full; they’re bursting. It’s estimated that over time, you’ll lose 1-in-4 subscribers to churn. These aren’t people who unsubscribe; they just ignore your emails. Before cutting them loose and eliminating them from your email list, however, try one more campaign to win them back: a re-engagement campaign.
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Similar to Smart Marketing for Small Nonprofits
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