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Best Donorretention podcasts we could find (Updated October 2019)
Related podcasts: Podcasting Education Business Higher Education Marketing Non-Profit Nonprofit Fundraising Marketingstrategy Cindy Nonprofitmarketing Donorattraction
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How do I market my nonprofits mission with heart not hype? Increase donations without increasing my marketing budget? Regularly attract and retain new donors? These are just some of the big questions that Nonprofit Marketing expert Cindy May from CindyMayMarketing.com answers on the enlightening Smart Marketing for Small Nonprofits podcast. Providing marketing tips, tools, resources and ideas that will help you generate greater awareness and fundraising support for your cause, each episode i ...
 
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This week’s episode includes a rundown of the latest changes Facebook has made to the process of running ads, including changes you need to be made aware of and follow in order to run “social issue” ads that many nonprofits will bump up against sooner or later.
 
Giving Tuesday could very well be a donation driving force for your organization. And you don’t have to have a big team, big budget or huge marketing plan of action to make it happen. Tune in for a bundle of Giving Tuesday ideas, motivation and inspiration.
 
Email is the workhorse of your nonprofit marketing communications - dependable, powerful, and versatile. But you have to know how to use it effectively. Part of that is avoiding the mistakes that can cost your time, money and frustration. Today’s episode is about Cindy’s Top 10 (or should we say “Bottom 10”) email mistakes you don’t want your n ...…
 
Often the “thank you” message after a donation is received is seen as the end of a transaction. You reach out to current supporters or attract the attention of new ones, they give to your organization and you thank them. It’s the polite thing to do. But that approach, treats your organization’s acknowledgement of a donation as the end of the co ...…
 
Today’s podcast takes a deep dive into the data driving email-based fundraising. It includes the highlights from several highly respected reports, but it’s not just a list of endless statistics. Instead, Cindy shares what her 20+ years in marketing tells her are the meaning behind those numbers - and why they should matter to you.…
 
One of the biggest fundraising successes a nonprofit client of mine achieved was done without an event or a fundraising mailer. It was an effort that raised more than $25,000 in just 10 days through emails - and turned into a feel-good movement that exceeded our wildest expectations. This podcast pulls back the curtain on how it was done - and ...…
 
Email campaigns can be a powerful addition to your nonprofit’s fundraising, but one of the keys to their success is the names and email addresses on your email list. Are they up to date? Are they segmented into the proper categories? Today Cindy goes into the steps your nonprofit should take to make your email list “fundraiser ready.” Armed wit ...…
 
What grade would you give your emails as a fundraising tool? B-minus or C or even lower? Fundraising by email can be the perfect way to give your bottom line a boost without the hassle and cost of a big event. Even better, you can turn lackluster email fundraising into a grade "A" campaign by using one of the three proven methods discussed in t ...…
 
Today we’re revisiting a conversation I had with Liz Melville who is a highly regarded Facebook ads and marketing specialist. So sit back and take a listen to a Marketer on a Mission podcast revisited as Liz shares some golden nuggets about using Facebook Ads to help move your mission forward.
 
Even though your nonprofit isn’t a huge commercial venture like Nike or McDonald’s you still need branding to successfully communicate your value - both to current supporters and the public at large. Because just like the Nike swoosh makes you think ‘Just Do It’ and the McDonald’s arches make you crave a Big Mac & Fries, your brand should be a ...…
 
An old-school method of reaching out to current supporters and prospects is gaining traction in the nonprofit world. It’s not a new app, digital platform or mobile solution. Are you ready? It’s postcards. (Yes, postcards). Snail mail is making a comeback in a big way. And with response rates to mailers rising and production costs falling, it’s ...…
 
Are you a marketing follower, or a marketing leader? When your board dismisses marketing efforts on behalf of your nonprofit, do you meekly follow their direction or gently persuade them about the value marketing offers your nonprofit, your supporters and your clients? It took me a while to become a marketing leader, and I wish someone had take ...…
 
July is often known as the “summer slump” in the nonprofit world, but I think it’s actually the prime time to drill down on your marketing efforts for your nonprofit. It’s not about adding more to your marketing mix, but taking care of the things we put off because we don’t have time during the rest of the year. This is when you can power thing ...…
 
One of the most important assets you can have on your website is a well developed “pressroom,” that page or pages designed for members of the media as a one-stop shop with all the facts about your organization’s work. In today’s podcast, I go over what you should have on your pressroom pages and why it’s important.…
 
Do you think board members, staff and volunteers would all have the same answer to this question? What does your nonprofit do? 7 out of 10 nonprofits say NO. If that’s you too, it’s time to take charge of clarifying your nonprofits message. In today’s podcast I’ve got a simple 5-step process you can follow to make your message clear and concise.…
 
The 2019 Communications Trends Report says 60% of nonprofits use storytelling videos as part of their marketing mix. Does that include your nonprofit? If not, today’s podcast includes an easy step-by-step process to producing videos that produce results, even with little time and money.
 
Today’s podcast is filled with a bundle of mobile marketing tips, ideas and inspiration. Like how one nonprofit increased pre and post giving by 88% with a 49% increase in new donors, all through mobile marketing. Christy Noel, Vice President of Digital Marketing Services at MobileCause shares how Text to Donate works, the MANY ways your nonpro ...…
 
If you feel like there is never enough time in the day to get everything you need to do done because you’re so busy, or that you’re pulled in so many different directions you can’t focus on completing the marketing tasks that will move your mission forward to the degree you want, and your organization needs, then tune into today’s podcast to le ...…
 
Why is it one person makes a nice donation and the other is offended by the ask of the same campaign? That’s what today’s podcast is all about.How to ensure you’re asking the right people to support your cause at the right time, so that you don’t alienate and lose donors. It’s not as hard as you might think. It just takes a little time and atte ...…
 
Sharing a client’s story is both a rewarding and delicate matter. It’s also an important part of communicating the impact of your mission. So how do you get clients to open up while respecting their privacy, and go beyond ‘what’ they received to ‘why’ it was so important? In today’s podcast I’m sharing what I know to be the best interview techn ...…
 
Today’s Marketer on a Mission Podcast guest, Brittany Jennings, Director of Communications at Hand in Paw will be sharing how to lighten your social media load with posting tips and tools, a great team effort strategy to help manage interactions to ensure timely replies, tips for taking photos with your phone (Brittany has a minor in photograph ...…
 
Instagram’s new donation sticker has just been rolled out. If you’re wondering how it works and if your nonprofit should be adding it to your marketing mix, then tune into today’s episode. First I talk about how to determine IF your nonprofit should use the new Instagram sticker, and if so, I then walk you through step-by-step how it all works ...…
 
If you're a busy, hard-working marketer feeling like you need more time to get more done then what I have to share with you today will help tremendously. Give a listen to today's podcast to learn about 13 Marketing Tools (just for nonprofits) that you can use to get a whole lot done in less time, even with a small budget.…
 
The bottom line is, digital marketing shortens the time frame between knowing and liking your nonprofit to supporting your efforts. Plus it’s easier, faster and way less expensive. But there is a flow to digital marketing that can amplify its power for your nonprofit. Give a listen to today’s podcast to learn how you can systematically build ou ...…
 
Increased reach to a targeted audience at a lower cost through Facebook ads is appealing to nonprofits. The process of developing and managing ads in the ever changing world of Facebook is where things get more difficult. Today’s podcast guest is a Facebook Ad Strategist who has worked with some of the biggest names in Facebook and online marke ...…
 
Want to know one of the best power tools you can use everyday to be a better marketer, and really, better at everything you do? A tool that can help you be more creative, have more energy, feel less stress, and avoid feeling like you’re chasing your day. It’s meditation my friend. Tune into today’s podcast for information on how medication can ...…
 
Interested in knowing how you can secure thousands of dollars of support ($5K-10K or more!) to market your mission? It just takes a little insight (that I can offer from my corporate days when I was the one giving nonprofits $5,000 and $10,000 for marketing support), and a defined process to follow (that I can show you because of results I’ve h ...…
 
Reports show that email lists for nonprofits continue to grow, and there’s a reason for that. Emails are directly impacting donor retention rates. They’re also increasing donations and being used to attract new donors too. List building is important. Tune into today’s podcast to learn how you can add more subscribers to your nonprofits email list.…
 
Nonprofit monthly giving programs increased 40% last year, and the trend is expected to continue in 2019. There are many benefits that come with this trend. It provides a steady flow of funds to organizations, keeps nonprofits top of mind, and typically increases annual giving and retention rates too! Tune into today’s episode to learn about th ...…
 
Because donor cultivation includes the need to communicate and connect on many different levels, I asked Jarrett to share how first time donors can be cultivated, and specifically online donors. So that’s what we’re talking about. Jarrett shares 5-key steps with some great examples that demonstrate how first time online donors can be nurtured a ...…
 
Sometimes it’s hard to stay connected to the belief that your work as a nonprofit marketing and communications professional is making a difference. The constant pressure to increase awareness, attract and retain donors can make the work feel only metrics driven. It might even rob you of the motivation to do the work you’re doing. It’s happened ...…
 
If you’re constantly wondering how you could do more marketing in less time so that more people knew about the mission of your organization, this episode is for you. Tune in to learn, how marketing automation can save your nonprofit a ton of time and money, the key to making marketing automation work really well, the four basic elements to foll ...…
 
When you keep a pulse on the results of tried and true marketing trends, efforts and outreach, the data will show you the way. Reports that reveal what nonprofit marketing strategies are working, what’s not working, who’s doing what and why reveal key insights that can help shape the effectiveness of your marketing and communications efforts. I ...…
 
“Do what you do best and partner for the rest.” Today’s ‘Marketer on a Mission’ podcast guest and Strategic Communications Professor at Northern Arizona University, Janice Sweeter shares the CALL-To-Action Model of Community Engagement. With inspiring examples and step-by-step information Janice explains how to put the CALL model into motion as ...…
 
Nonprofits who strategically and intentionally take the time to combine their marketing AND development efforts will always achieve better fundraising results. Plus, it’s critically important to the success and sustainability of small nonprofits. In this episode I share how to quickly and easily combine the power of marketing and development ar ...…
 
It’s a social media marketing love-hate relationship that holds many nonprofits back from using social media as a tool to help them move their missions forward. In this episode I share the planning process and 4 areas of focus that has made social media marketing a game changer for me, and the nonprofit clients I serve.…
 
The 6,057 donors surveyed in the 2018 Global Trends Giving Report tell us that 74% of donors were most inspired to give by way of digital communications, including social media, email and nonprofit websites. In this episode we talk about some of those key findings and how they can be applied to your digital marketing efforts so that you’re sure ...…
 
Doubling the amount of donors contributing to a cause is not easy to do. In two short years however, that’s in fact what McKenzie Simmons, Senior Director of Mission Advancement at Cancer Support Community of Arizona, was able to do. In today’s podcast episode as a featured Marketer on a Mission, McKenzie shares what she and team did to attract ...…
 
Decisions about what marketing strategies to use for greater awareness and support for your nonprofit need to be made based on results, not the latest trends. I’ve got a simple Marketing Metrics Tool to help make that happen. Tune into today’s podcast episode to learn how to clearly communicate the value and impact of each marketing strategy to ...…
 
You work way too hard to lose 81% of your new donors. That’s the average today, and I say no way! Tune into today’s episode to learn three very specific new donor communication strategies that I’ve used to help nonprofits keep between 45%-60% of their new donors.
 
Any resistance to marketing will hold you back from making the greatest impact you possibly can for your nonprofit. Don't think you have any resistance to marketing, or not sure to know if you do or don't? Tune in to today's episode to learn how marketing resistance shows up and what you can do to get rid of it forever.…
 
A marketing plan for your nonprofit provides the road map you need to get to where you want to go. However, it’s putting that plan into action that determines if you’ll get there. My proven marketing planning process (or what I call my secret marketing sauce) guides you through step-by-step what you need to do to make marketing work - each and ...…
 
Set your nonprofit up for media success with my 4 top tips for getting the media's attention so that the next time you make a pitch, your press release is gladly picked up and the spotlight shines bright on your good cause - for free! Tune in to today's podcast for my step-by-step guide to get free publicity.…
 
Want to increase the odds of getting your emails asking for donations opened? Sure you do! I’ve got 10 simple, easy and proven ways you can tweak your subject lines so that they stand out from the crowd and get the click. Give a listen to today’s podcast to learn what you can do to create click-worthy subject lines (and even swipe a few too)!…
 
Ever wondered how thanking donors factors into how often and how much a donor might give? Well, The Philanthropy Centre conducted a study on the impacts of an acknowledgment plan that includes how thank-you’s can contribute to donor retention, frequency of giving and even how much someone contributes - in some cases doubling donations! In today ...…
 
When marketing fatigue creeps in (and it will), it’s important to recognize it and fix it quick. Staying connected to the passion that fuels the work that you do as a nonprofit marketing and communications professional is as important to you as it is to the people your nonprofit serves. In this episode, I share what I know to be the most powerf ...…
 
Words have the power to inspire giving. And some words are much more powerful than others. In this episode you’ll learn about words backed by research that create emotional connection that inspires action - like the action of giving to your nonprofit.
 
In today’s episode I’m sharing three all-important marketing components that must be included in every nonprofit’s outreach to ensure donors continue to support your good cause for many years to come.
 
Putting an Influencer Marketing Plan into action can help you attract a whole lot of new donors, expand your reach far beyond what you could do on your own, save you a great deal of time and marketing effort, and help you hit (or even exceed) your fundraising goals. In this episode, I share three simple steps to getting an Influencer Marketing ...…
 
In today’s episode I’m sharing 6 simple and easy marketing priority tasks that will save you time and get you in the Giving Tuesday game so you don’t miss out on this global giving movement that can provide hundreds and thousands of dollars in donor support for your nonprofit.By Cindy May.
 
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