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Why Video Is Important to Your Emails

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Manage episode 318087840 series 2439336
Content provided by Cindy May. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cindy May or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When there’s an opportunity to make our nonprofit emails more exciting, more likely to be opened and more clickable, we should take full advantage of it. And the thing that is accomplishing all of the above (and making our emails messages way more memorable) is video. It’s what people want and they’ll reward you when you include a video link in your campaigns with better open and conversion rates. Plus, creating a video is now easier than ever. In this episode, Cindy takes a deep dive into the why and how of incorporating more video into your e-communications.

  continue reading

150 episodes

Artwork
iconShare
 
Manage episode 318087840 series 2439336
Content provided by Cindy May. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cindy May or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When there’s an opportunity to make our nonprofit emails more exciting, more likely to be opened and more clickable, we should take full advantage of it. And the thing that is accomplishing all of the above (and making our emails messages way more memorable) is video. It’s what people want and they’ll reward you when you include a video link in your campaigns with better open and conversion rates. Plus, creating a video is now easier than ever. In this episode, Cindy takes a deep dive into the why and how of incorporating more video into your e-communications.

  continue reading

150 episodes

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