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4 Steps to Donor Retention This Year
Manage episode 282535192 series 2439336
Many things have changed in the last year, but not the importance of marketing to support donor retention efforts. In this episode, Cindy explores the statistics to keep in mind as you develop your retention strategy and a four-step process to make sure first-time donors continue to support your organization after their initial gift.
150 episodes
Manage episode 282535192 series 2439336
Many things have changed in the last year, but not the importance of marketing to support donor retention efforts. In this episode, Cindy explores the statistics to keep in mind as you develop your retention strategy and a four-step process to make sure first-time donors continue to support your organization after their initial gift.
150 episodes
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