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018 | KPI YOUR ROI: SOCIAL MEDIA MEASUREMENT THAT MATTERS, PART 2.
Manage episode 222559789 series 2371657
Content provided by Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It's Part 2 of KPI Your ROI. We are putting the "fun" back into the marketing funnel as we tackle measurement that matters. Listen and learn to inform your own measurement framework. Here we are covering A/B testing and program optimization with key performance indicators (KPIs) to define your success in digital or social media. There are so many, too many ways to measure effectiveness of digital marketing. As the second part of a two-episode series, we want to tackle measurement that matters and give you a few approaches to consider as you build or optimize your own measurement framework. Find us here: Facebook SocialCurrencyShow.com
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46 episodes
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Manage episode 222559789 series 2371657
Content provided by Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It's Part 2 of KPI Your ROI. We are putting the "fun" back into the marketing funnel as we tackle measurement that matters. Listen and learn to inform your own measurement framework. Here we are covering A/B testing and program optimization with key performance indicators (KPIs) to define your success in digital or social media. There are so many, too many ways to measure effectiveness of digital marketing. As the second part of a two-episode series, we want to tackle measurement that matters and give you a few approaches to consider as you build or optimize your own measurement framework. Find us here: Facebook SocialCurrencyShow.com
…
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46 episodes
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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