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Content provided by Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Social Currency
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Content provided by Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Social Currency is a marketing podcast covering the hottest digital and social media marketing topics that matter for your business strategy now, with hosts Tuck Ross (@tuckross) and Jessica Jensen (@jessicakjensen).
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46 episodes
Mark all (un)played …
Manage series 2371657
Content provided by Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Social Currency is a marketing podcast covering the hottest digital and social media marketing topics that matter for your business strategy now, with hosts Tuck Ross (@tuckross) and Jessica Jensen (@jessicakjensen).
…
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46 episodes
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Social Currency

1 046 | YOUR 2020 MARKETING STRATEGY GUIDE FROM SOCIAL CURRENCY 40:07
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In this episode of the Social Currency podcast, we’ve prepared a list of six pillars for a rock solid 2020 marketing strategy. Digital is transcending the web and expanding into many aspects of the marketing funnel. In this episode: Double down on social media. It is playing a more powerful role in upper, mid and lower funnel and there is still opportunity in areas like video, going live and social influencer collaborations. If your brand isn’t there yet, it’s not too late. Digital continues to extend into new mediums. We’re seeing personalized digital experiences in Out of Home, retail environments and more. Think beyond mobile. Voice search is growing. Is your brand ready for zero click search? If Alexa only gives you one result, are you it? Storytelling is far stickier than facts. Build a narrative for your brand that people will remember. Two primary storytelling mediums we love are video & podcasting. Have a Point of View on world events, your industry, the future, social causes. But whatever you do, just don’t say woke . Build content with an audience-first approach. What are your consumers saying about you when you’re not in the room? Are there industry themes being discussed online that you can address? Respond to the needs, wants and interests of your audience and let your company agenda take a back seat. Links we reference in the show: https://medium.com/@shivagbhaskar/how-podcasts-became-so-popular-and-why-thats-a-good-thing-8c2ef4b27066 --- Get everything Social Currency Show: Find us here: SocialCurrencyShow.com Facebook Listen here: iTunes/Apple Podcasts Google Play Stitcher TuneIn Spotify Anchor Post love with this hashtag: #socialcurrencyshow Sign up for the Social Currency email here…
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Social Currency

1 045 | FACEBOOK AND THE FUTURE. INTERVIEW WITH MARI SMITH, THE “QUEEN OF FACEBOOK.” 52:26
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In this episode of the Social Currency podcast, we interview Facebook Queen, Mari Smith. Mari is one of the world's leading social media thought leaders, consulting, speaking and offering online training to countless digital marketers. Fast Company described Mari as, “A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” Forbes named Mari as one of the top ten Social Media Influencers three years in a row. We discuss: Is Facebook only for old people? What does “the future is private” actually mean? 5G and AI’s impact on digital marketing. Instagram hiding likes. What this means for Social Influencers. How to weave organic, paid and retargeting together into a 1, 2, 3 punch on Facebook. China and Tik Tok. Is all of this the fault of the platform? Or is it us? Links we reference in the show: Science of Social Media podcast: https://podcasts.apple.com/us/podcast/the-science-of-social-media/id1153119945 Social Media Marketing podcast: https://podcasts.apple.com/us/podcast/social-media-marketing-podcast/id549899114?ls=1&mt=2 AI Marketing podcast: https://www.stitcher.com/podcast/ai-marketing The Information email: https://www.theinformation.com/subscribe Inside.com email: https://inside.com/tags/technology --- Get everything Social Currency Show: Find us here: SocialCurrencyShow.com Facebook Listen here: iTunes/Apple Podcasts Google Play Stitcher TuneIn Spotify Anchor Post love with this hashtag: #socialcurrencyshow Sign up for the Social Currency email here…
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Social Currency

1 044 | MARY MEEKER'S FUTURE OF THE INTERNET - 2019 EDITION 34:00
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In this episode of the Social Currency podcast, we discuss the infamous Mary Meeker Internet Trends Report. Mary has become a staple at the annual Code Conference, running through insane amounts of data and research about the internet and technology adoption in rapid succession, PechaKucha Style. (Japanese form of storytelling where you only speak for 20 seconds per slide with heavy use of visuals.) Who is Mary Meeker? She is an American venture capitalist and former Wall Street securities analyst. Her primary work is on Internet and new technologies and famously said “the internet has lots of upside.” She was a partner at the venture capital firm Kleiner Perkins until last year when she formed her own company, Bond Capital. In 2014, she was listed as the 77th most powerful woman in the world by Forbes. She has been producing the “Future of the Internet” reports since 1995. We discuss: Global internet user base. Subscription vs. free trial. Power of recommendation. Podcasting growth. Voice growth. eSports and social gaming. Data as the killer app. Splinternet. Cybersecurity and technology’s impact on healthcare. So. Much. Goodness. Links we reference in the show are below: Mary’s Presentation: https://www.youtube.com/watch?v=G_dwZB5h56E Full Report: https://www.bondcap.com/#view/1 Recode Summary: https://www.vox.com/recode/2019/6/11/18651010/mary-meeker-internet-trends-report-slides-2019 --- Get everything Social Currency Show: Find us here: SocialCurrencyShow.com Facebook Listen here: iTunes/Apple Podcasts Google Play Stitcher TuneIn Spotify Anchor Post love with this hashtag: #socialcurrencyshow Sign up for the Social Currency email here…
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Social Currency

1 043 | POWERING POSITIVE TRANSFORMATION THROUGH DISRUPTION. INTERVIEW WITH LINDSEY ROY, VP AND CMO OF HALLMARK. 26:21
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On this episode of the Social Currency marketing podcast, we are joined by special guest, Lindsey Roy, Vice President and Chief Marketing Officer of Hallmark Greetings. We spend time talking through her powerful story, how she views personal and business transformation, the power of authenticity for a brand, how emotion can be a competitive advantage, and how Hallmark is maximizing social media to connect with true humanity. The power of positive can create change. Traditional businesses can stay true to who they are while going digital at the same time. Find Lindsey Roy at: https://www.instagram.com/lindseyroy26/ https://www.linkedin.com/in/lindseyroyofficial http://www.lindseyroy.com --- Get everything Social Currency Show: Find us here: SocialCurrencyShow.com Facebook Listen here: iTunes/Apple Podcasts Google Play Stitcher TuneIn Spotify Anchor Post love with this hashtag: #socialcurrencyshow Sign up for the Social Currency email here…
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Social Currency

1 042 | CONNECTING ON LINKEDIN. AN INTERVIEW WITH AMANDA ROST OF LINKEDIN 45:29
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Amanda Rost joined the Social Currency show and shared her insights on working at the social media giant, job hunting juggernaut: LinkedIn. We discuss the platform’s mission to raise global GDP and create economic opportunity for everyone. We also touch on how LinkedIn has been successful because of its purposeful steady growth, unreliance on ads for revenue and higher order mission. Could this be the last frontier of “safe” social media spaces? Check out our discussion in episode #42 of Social Currency. Links we reference in the show are below: https://www.linkedin.com/in/amandarost/ https://twitter.com/amanda_rost https://airtable.com/ https://www.linkedin.com/in/leelasrinivasan/ Books we reference in the show are below: The Big Picture: On the Origins of Life, Meaning, and the Universe Itself https://amzn.to/2L5TYxZ The Order of Time https://amzn.to/2XzcPrR Tools for Thought: The History and Future of Mind-Expanding Technology https://amzn.to/2L7jbb7 --- Get everything Social Currency Show: Find us here: SocialCurrencyShow.com Facebook Listen here: iTunes/Apple Podcasts Google Play Stitcher TuneIn Spotify Anchor Post love with this hashtag: #socialcurrencyshow Sign up for the Social Currency email here…
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Social Currency

1 041 | MATTERS OF CYBER SECURITY. FEATURING KRISTINA LIBBY, EXPERT AND “THREAT MATRIX” PODCAST HOST. 56:03
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In this episode of the Social Currency podcast, we interview “Threat Matrix” podcast host, former Microsoft PR lead and now NYU professor, Kristina Libby. Prepare for war. We hit on hidden agendas, the AI war, the responsibility of social platforms to combat fake news, and the line between PR and propaganda. In our discussion with Kristina, we touch on: Cyber security and what we should all be doing now to protect ourselves The responsibility of social platforms to combat fake news The line between PR and propaganda Winning the AI war The future of social media Links we reference in the show are below: Where to find Kristina: https://twitter.com/matrix_threat https://twitter.com/KristinaLibby Books Referenced in this Episode: Traction: How Any Startup Can Achieve Explosive Customer Growth: https://amzn.to/2JfgD7s LikeWar: The Weaponization of Social Media: https://amzn.to/2xnSPIY Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy: https://amzn.to/2IWjxiG Countdown to Zero Day: Stuxnet and the Launch of the World's First Digital Weapon: https://amzn.to/2FFBHTy Forums & Sites Referenced in this Episode: Nancy Pelosi Doctored Video: https://www.reddit.com/r/TechNewsToday/comments/bta9e0/a_doctored_video_of_nancy_pelosi_shows_social/ Twitterbots: Anatomy of a Propaganda Campaign: https://www.symantec.com/blogs/threat-intelligence/twitterbots-propaganda-disinformation The Beginners Guide to Not Getting Hacked: https://www.dontclickonthat.com/…
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Social Currency

1 040 | INTERVIEW WITH THE QUEEN OF GEEK CULTURE, TRISHA HERSHBERGER, PART 2 39:56
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We had the honor of spending an hour with social influencer, content creator, digital producer, entrepreneur and queen of geek culture - Trisha Hershberger. She tells us her origin story back when YouTube was a place for creators and it wasn’t yet cool to be a geek. We also cover a variety of topics including: The digital content production process- how do things get made? Collaborations with brands and what it looks like when brands don’t do it right. The evolution of YouTube from ye olden days to today and what it means for creators and brands. Why the word “influencer” is so loaded and that ultimately it’s about respecting the creator. Geek culture and its metamorphosis over the past twenty years. --- Links we reference in the show are below: https://www.trishahershberger.com/ https://www.youtube.com/trishahershberger https://twitter.com/thatgrltrish https://www.instagram.com/thatgrltrish/ https://www.twitch.tv/trishahershberger https://www.facebook.com/thatgrltrish/ https://contently.com/strategist/ https://en.wikipedia.org/wiki/Revenge_of_the_Nerds https://www.amazon.com/Fables-Vol-2-Animal-Farm/dp/140120077X --- Get everything Social Currency Show: Find us here: SocialCurrencyShow.com Facebook Listen here: iTunes/Apple Podcasts Google Play Stitcher TuneIn Spotify Anchor Post love with this hashtag: #socialcurrencyshow Sign up for the Social Currency email here…
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Social Currency

In this episode of the Social Currency podcast, we discuss our thoughts on Apple’s recent Worldwide Developer Conference aka WWDC. We cover all our thoughts on the new software announcements for iPhone (Dark Mode!), iPad, Apple Watch, the shiny cheese-gratery Mac Pro, privacy and the death of iTunes. With device sales slipping in the US, Apple is focusing fast on its software and services business to provide the future platform for growth. --- Links to articles discussed in the show: https://www.popsci.com/ios13-new-features#page-3 https://www.nytimes.com/2019/06/03/technology/wwdc-apple.html --- Get everything Social Currency Show: Find us here: SocialCurrencyShow.com Facebook Listen here: iTunes/Apple Podcasts Google Play Stitcher TuneIn Spotify Anchor Post love with this hashtag: #socialcurrencyshow Sign up for the Social Currency email here…
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Social Currency

1 038 | INTERVIEW WITH THE QUEEN OF GEEK CULTURE, TRISHA HERSHBERGER, PART 1 36:59
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We had the honor of spending an hour with social influencer, content creator, digital producer, entrepreneur and queen of geek culture - Trisha Hershberger. She tells us her origin story back when YouTube was a place for creators and it wasn’t yet cool to be a geek. We also cover a variety of topics including: The digital content production process- how do things get made? Collaborations with brands and what it looks like when brands don’t do it right. The evolution of YouTube from ye olden days to today and what it means for creators and brands. Why the word “influencer” is so loaded and that ultimately it’s about respecting the creator Geek culture and its metamorphosis over the past twenty years Links we reference in the show are below: https://www.trishahershberger.com/ https://www.youtube.com/trishahershberger https://twitter.com/thatgrltrish https://www.instagram.com/thatgrltrish/ https://www.twitch.tv/trishahershberger https://www.facebook.com/thatgrltrish/ https://contently.com/strategist/ https://en.wikipedia.org/wiki/Revenge_of_the_Nerds https://www.amazon.com/Fables-Vol-2-Animal-Farm/dp/140120077X --- Get everything Social Currency Show: Find us here: SocialCurrencyShow.com Facebook Listen here: iTunes/Apple Podcasts Google Play Stitcher TuneIn Spotify Anchor Post love with this hashtag: #socialcurrencyshow…
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Social Currency

1 037 | 5G. CHANGING THE FACE OF MARKETING, FEATURING MIRUM AGENCY EXEC, GREG CROCKART. 1:07:14
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We sat down with Greg Crockart, Business Director for the Mirum Agency (part of the Wunderman Thompson group), to get his thoughts on three hot topics. Artificial Intelligence, 5G and privacy are not just impacting the tech industry, but will drastically change the way marketers do their jobs. We are entering a transformative time in the marketing and advertising space. Greg shares his perspective on: In-store experiences merging with digital and getting ever so personal. Out-of-home advertising becoming customized by micro-demographic changes within different dayparts and updating in real-time. Addressing privacy, not as an afterthought but, as a fundamental issue built in from the start. Sources of inspiration for marketers and creative thinkers. Links we reference in the show are below: Mirum: https://www.mirumagency.com/en/home Wunderman Thompson: https://www.wundermanthompson.com/ 5G FAQs: https://www.qualcomm.com/invention/5g/what-is-5g Google I/O 2019: https://www.youtube.com/watch?v=TQSaPsKHPqs&feature=youtu.be&t=1813 The Creative Brain: https://www.netflix.com/title/81090128 Why Buddhism is True: https://www.amazon.com/Why-Buddhism-True-Philosophy-Enlightenment/dp/1439195455 The Register: https://www.theregister.co.uk/ The Drum: https://www.thedrum.com/us Scott Galloway: https://twitter.com/profgalloway Greg Crockart: https://twitter.com/gregcroc or https://www.linkedin.com/in/gregcrockart/ --- Get everything Social Currency Show: Find us here: SocialCurrencyShow.com Facebook Listen here: iTunes/Apple Podcasts Google Play Stitcher TuneIn Spotify Anchor Post love with this hashtag: #socialcurrencyshow Sign up for the Social Currency email here…
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Social Currency

1 036 | FACEBOOK’S FUTURE PLANS REVEALED! EVERYTHING YOU NEED TO KNOW FROM F8 38:31
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Facebook just held its annual developer conference, F8. Mark Zuckerberg made some radical announcements about the changing face of the largest social media platform on the planet, changes that will impact our personal and professional lives online. We cover the six principles Zuck shares in this week’s episode as well as our feedback on their true impact to your business strategy. The six principles include: Private interactions Encryption Reduced permanence Safety Interoperability Secure data storage Also, announced were a few sexy upgrades to Instagram and we end with a touch on VR, with the new Oculus Quest, vs AR, and where we think these technologies are useful in the near future. Links we reference in the show are below: https://venturebeat.com/2019/05/02/everything-facebook-announced-at-f8-2019/ https://techcrunch.com/2019/05/02/takeaways-from-f8-and-facebooks-next-phase/ https://www.theverge.com/2019/4/30/18524068/facebook-f8-2019-keynote-highlights-summary-news-feed-messenger-instagram-oculus --- Get everything Social Currency Show: Find us here: SocialCurrencyShow.com Facebook Listen here: iTunes/Apple Podcasts Google Play Stitcher TuneIn Spotify Anchor Post love with this hashtag: #socialcurrencyshow Sign up for the Social Currency email here…
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1 035 | 7 STEPS TO BUILDING YOUR PERSONAL BRAND 36:48
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035 | 7 STEPS TO BUILDING YOUR PERSONAL BRAND Developing your personal brand online is easier than you think and more important than ever. We outline the 7 steps to do just this in episode #35 of the Social Currency podcast. What is a personal brand? Why you need variations of your stump speech. Your point of view is what differentiates you. Focus on those you’re trying to attract. Forget the rest Partner with others and co-create content that adds value to others. There are lots of (free) tools. How to think about them in stages. Maintain even when you don’t “need” anything. Get with the 'table touching.' --- Links we reference in the show are below: Feedly news aggregator: https://feedly.com/i/welcome Google alerts: https://www.google.com/alerts How to Build a Personal Brand in 5 Steps (and Why Everyone Messes Up on Number 1): https://www.inc.com/nicolas-cole/how-to-build-a-personal-brand-in-5-steps-and-why-everyone-messes-up-on-number-1.html 5 Steps to Building Your Personal Brand From Scratch: https://www.entrepreneur.com/article/298513 --- Get everything Social Currency Show: Find us here: SocialCurrencyShow.com Facebook Listen here: iTunes/Apple Podcasts Google Play Stitcher TuneIn Spotify Anchor Post love with this hashtag: #socialcurrencyshow Sign up for the Social Currency email here…
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Social Currency

1 034 | THE RISE OF SOCIAL SHOPPING - INSTAGRAM LAUNCHES CHECKOUT, PINTEREST SHOPPABLE PINS 26:04
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034 | THE RISE OF SOCIAL SHOPPING - INSTAGRAM LAUNCHES CHECKOUT, PINTEREST SHOPPABLE PINS In episode 034 of the Social Currency marketing podcast, we jump on the rise of social shopping. With the introduction of Instagram Checkout and the growth of Pinterest Shoppable Pins, has the age of contextual commerce arrived? The concept of social shopping has been around since early 2000s, but with the launch of new capabilities like Instagram Checkout and the ease of setting up Pinterest Shoppable Pins, it's easy to see the natural connection between social, influencers, and the consumers interested in what's new, cool, and next. Social shopping is interest-based: Native, natural, and now easy, because it's seamless and in context of the content you are already enjoying. This is contextual commerce. Now that the platforms are enabling the power to access consumers in a new way, with clear attribution models and integrated e-commerce capabilities, why wouldn't you use social to sell...and shop? ---- Links we reference in the show are below: https://www.emarketer.com/content/social-commerce-referral-grows-110 https://www.pymnts.com/news/ecommerce/2019/instagram-paypal-checkout-social-commerce/ https://www.fool.com/investing/2019/03/26/pinterests-biggest-competitor-might-surprise-you.aspx https://www.pymnts.com/news/retail/2019/pinterest-shopping-social-media-commerce/ ---- Get everything Social Currency Show: Find us here: SocialCurrencyShow.com Facebook Listen here: iTunes/Apple Podcasts Google Play Stitcher TuneIn Spotify Anchor Post love with this hashtag: #socialcurrencyshow Sign up for the Social Currency email here…
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1 033 | THE GLOBAL INFLUENCER MARKETING 2019 REPORT BY EMARKETER: OUR POV 37:49
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We love eMarketer’s in-depth reports on all things digital marketing. In this episode, we discuss the highlights from this 18 page report on the podcast. Big thanks to Debra Aho Williamson for including Jess in the interviews and research. Instagram is hitting it out of the park across so many vectors. Influencers is yet another one. According to eMarketer’s research, the fleeting nature of Instagram stories combined with the ability to include outbound links is hugely attractive for both brands and influencers. If your influencer program is not leveraging both the Instagram Feed and Stories platforms, it should. The rise of “tiering” of influencers has also caught our attention. With celebrity influencers losing credibility with audiences and inflating their follower counts, many brands are turning to microinfluencers and nanoinfluencers. Are you a nanoinfluencer? Find out in the podcast! Budgets are growing, both in whole number spend and as a percentage of the overall marketing mix. 31% of marketers say that they are increasing focus on influencer marketing. Here's a quote from the report: "At Qualcomm, it’s still a very small percentage of the overall marketing and PR budget,” said Jessica Jensen, the company’s global director of digital marketing and strategy. “But because there is enough interest in it, and an awareness that it’s not going to go away, there will likely be additional budget." So much more in this in-depth global report on all things influencers. Listen to episode #33 to get our POV. ---- Links we reference in the show are below: Intro to report and link to buy: https://www.emarketer.com/content/global-influencer-marketing-2019 eMarketer’s Podcast with highlights from the report: https://www.emarketer.com/content/podcast-influencer-marketing-stories-fraud-and-microinfluencers ---- Get everything Social Currency Show: Find us here: SocialCurrencyShow.com Facebook Listen here: iTunes/Apple Podcasts Google Play Stitcher TuneIn Spotify Anchor Post love with this hashtag: #socialcurrencyshow Sign up for the Social Currency email here…
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Social Currency

1 032 | ALL THINGS FACEBOOK. IS IT THE NEXT WECHAT? LIVE FROM PEPPERDINE GRAZIADIO IN IRVINE, CALIFORNIA. 28:13
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032 | ALL THINGS FACEBOOK. IS IT THE NEXT WECHAT? LIVE FROM PEPPERDINE GRAZIADIO IN IRVINE, CALIFORNIA. Recording together from our alma mater, Pepperdine University, in episode 032, we jump in on the latest news from our old friend, Facebook. This time around, it’s all about PRIVACY. Zuckerberg says they want to move from a town square format to a smaller, living room scenario. This will have huge implications for the newsfeed, Facebook Messenger, and even Instagram Stories. With more scrutiny than ever from regulators in Washington D.C., security breaches and the never-ending pressure to reinvent, Facebook is pivoting fast. Also, what’s all of this have to do with massive Chinese-based social platform, WeChat? Is Zuckerberg looking overseas for domination inspiration? We think Facebook is positioning itself to be the next super app by tying its messaging platforms together as they let slip a couple weeks back. Now, it is just a matter of time before this is monetized. These are signals to watch and Facebook is giving all the clues to what they are going to be next. If you aren’t yet on Facebook or Instagram, this is the time to get involved: B2B, B2C, services, products, global, domestic - the next wave of innovation is coming and you want to be ready. ---- Links we reference in the show: https://www.wired.com/story/zuckerberg-privacy-manifesto-questions/ https://www.cnbc.com/2019/03/07/zuckerberg-doesnt-know-yet-how-facebook-will-monetize-new-strategy.html https://www.theverge.com/2019/3/7/18254717/facebook-instagram-whatsapp-regulation-antitrust-mark-zuckerberg-klobuchar-hawley-blumenthal https://www.theverge.com/2019/3/7/18253547/facebook-zuckerberg-future-blog-post-redefining-reputation https://www.foxbusiness.com/technology/facebook-privacy-pivot-a-china-type-move-trying-to-corner-the-free-world-cyber-guy https://www.businessinsider.com/future-of-facebook-looks-like-china-wechat-2019-3 https://web.wechat.com/ ---- Get everything Social Currency Show: Find us here: SocialCurrencyShow.com Facebook Listen here: iTunes/Apple Podcasts Google Play Stitcher TuneIn Spotify Anchor Post love with this hashtag: #socialcurrencyshow Sign up for the Social Currency email here…
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