In this episode of the Social Currency podcast, we’ve prepared a list of six pillars for a rock solid 2020 marketing strategy. Digital is transcending the web and expanding into many aspects of the marketing funnel. In this episode: Double down on social media. It is playing a more powerful role in upper, mid and lower funnel and there is still opp…

In this episode of the Social Currency podcast, we interview Facebook Queen, Mari Smith. Mari is one of the world's leading social media thought leaders, consulting, speaking and offering online training to countless digital marketers. Fast Company described Mari as, “A veritable engine of personal branding, a relationship marketing whiz and the Pi…

In this episode of the Social Currency podcast, we discuss the infamous Mary Meeker Internet Trends Report. Mary has become a staple at the annual Code Conference, running through insane amounts of data and research about the internet and technology adoption in rapid succession, PechaKucha Style. (Japanese form of storytelling where you only speak …

On this episode of the Social Currency marketing podcast, we are joined by special guest, Lindsey Roy, Vice President and Chief Marketing Officer of Hallmark Greetings. We spend time talking through her powerful story, how she views personal and business transformation, the power of authenticity for a brand, how emotion can be a competitive advanta…

Amanda Rost joined the Social Currency show and shared her insights on working at the social media giant, job hunting juggernaut: LinkedIn. We discuss the platform’s mission to raise global GDP and create economic opportunity for everyone. We also touch on how LinkedIn has been successful because of its purposeful steady growth, unreliance on ads f…

In this episode of the Social Currency podcast, we interview “Threat Matrix” podcast host, former Microsoft PR lead and now NYU professor, Kristina Libby. Prepare for war. We hit on hidden agendas, the AI war, the responsibility of social platforms to combat fake news, and the line between PR and propaganda. In our discussion with Kristina, we touc…

We had the honor of spending an hour with social influencer, content creator, digital producer, entrepreneur and queen of geek culture - Trisha Hershberger. She tells us her origin story back when YouTube was a place for creators and it wasn’t yet cool to be a geek. We also cover a variety of topics including: The digital content production process…

In this episode of the Social Currency podcast, we discuss our thoughts on Apple’s recent Worldwide Developer Conference aka WWDC. We cover all our thoughts on the new software announcements for iPhone (Dark Mode!), iPad, Apple Watch, the shiny cheese-gratery Mac Pro, privacy and the death of iTunes. With device sales slipping in the US, Apple is f…

We had the honor of spending an hour with social influencer, content creator, digital producer, entrepreneur and queen of geek culture - Trisha Hershberger. She tells us her origin story back when YouTube was a place for creators and it wasn’t yet cool to be a geek. We also cover a variety of topics including: The digital content production process…

We sat down with Greg Crockart, Business Director for the Mirum Agency (part of the Wunderman Thompson group), to get his thoughts on three hot topics. Artificial Intelligence, 5G and privacy are not just impacting the tech industry, but will drastically change the way marketers do their jobs. We are entering a transformative time in the marketing …

Facebook just held its annual developer conference, F8. Mark Zuckerberg made some radical announcements about the changing face of the largest social media platform on the planet, changes that will impact our personal and professional lives online. We cover the six principles Zuck shares in this week’s episode as well as our feedback on their true …

035 | 7 STEPS TO BUILDING YOUR PERSONAL BRAND Developing your personal brand online is easier than you think and more important than ever. We outline the 7 steps to do just this in episode #35 of the Social Currency podcast. What is a personal brand? Why you need variations of your stump speech. Your point of view is what differentiates you. Focus …

034 | THE RISE OF SOCIAL SHOPPING - INSTAGRAM LAUNCHES CHECKOUT, PINTEREST SHOPPABLE PINS In episode 034 of the Social Currency marketing podcast, we jump on the rise of social shopping. With the introduction of Instagram Checkout and the growth of Pinterest Shoppable Pins, has the age of contextual commerce arrived? The concept of social shopping …

We love eMarketer’s in-depth reports on all things digital marketing. In this episode, we discuss the highlights from this 18 page report on the podcast. Big thanks to Debra Aho Williamson for including Jess in the interviews and research. Instagram is hitting it out of the park across so many vectors. Influencers is yet another one. According to e…

032 | ALL THINGS FACEBOOK. IS IT THE NEXT WECHAT? LIVE FROM PEPPERDINE GRAZIADIO IN IRVINE, CALIFORNIA. Recording together from our alma mater, Pepperdine University, in episode 032, we jump in on the latest news from our old friend, Facebook. This time around, it’s all about PRIVACY. Zuckerberg says they want to move from a town square format to a…

Just when we think we’ve got social media dialed, it changes on us. Unlike the internet, which often feels like a utility, social media platforms are living, breathing entities. They are run by people, respond to market changes, and are constantly evolving their functionality and algorithms. The Social Media Marketing World conference, held in San …

Social Currency | Episode 030 There is one constant in digital marketing. And it is change. In episode #30, we discuss three topics that all revolve around this ongoing pattern of change, growth and consolidation. Up first is TikTok. If you haven’t heard of it, you will soon. The short video sharing app just reached 1 billion installs across iOS an…

Michael Stelzner is globally known as the founder of Social Media Examiner, one of the forefront sites reporting on social media and digital marketing today. He is a digital marketing leader and social media expert, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World– the industry’s largest conferenc…

In episode 028, we cover three topics: Reddit, Pinterest and Spotify. Reddit is clearly making moves to “professionalize” their platform of 13 years with a fresh look at how they market themselves to advertisers. The community-based forum has received $300 million in funding of late and is touring the agency world touting their new ad targeting, re…

SOCIAL CURRENCY | Episode 027 In episode #27 of the Social Currency podcast, we tackle one of our favorite topics - storytelling. Like many of us, we' ve always been drawn to people who were good storytellers. The core of content marketing, which supports a brand's connection with the consumer, is a compelling brand narrative. From Jess after the i…

Kicking off 2019 with our first episode of season two of the Social Currency podcast. So happy to be back! In episode #26 of the Social Currency Show, we tackle news across three topics. First up is Facebook’s announcement that they are planning to integrate their three messaging platforms across Facebook Messenger, Instagram and WhatsApp. We discu…

In episode #25 of the Social Currency marketing podcast, Jess Jensen and Tuck Ross discuss retargeting and remarketing ad tech with marketing leader, Jen Whelan, SVP of Marketing from Criteo. Jen brings 20+ years of marketing experience from big tech companies to agencies to modern ad tech platforms. This is part 2 of a 2 episode event, covering th…

In episode #24 of the Social Currency marketing podcast, Jess Jensen and Tuck Ross discuss retargeting and remarketing ad tech with marketing leader, Jen Whelan from Criteo. Jen brings 20+ years of marketing experience from big tech companies to agencies to modern ad tech platforms. This is part 1 of a 2 episode event, covering the basics of how re…

In episode 023 of the Social Currency marketing podcast, Jess and Tuck are joined by Van Lai-DuMone, founder and CEO of Worksmart.Van is a creative entrepreneur based out of LA and her focus is to power better business results through creativity and play. We discuss creativity and how it it can create impact for teams through ideation exercises, vi…

In this week's episode, we are sharing with you our 10-step method on building a social media playbook.A social media playbook is the who, what, where, why, when, and how of your business on social media.Marketing used to be less complex. Today, we are faced with a myriad of opportunities for reaching customers online; and, while the social landsca…

In this week's episode, we are sharing with you our 10-step method on building a social media playbook. A social media playbook is the who, what, where, why, when, and how of your business on social media. Marketing used to be less complex. Today, we are faced with a myriad of opportunities for reaching customers online; and, while the social lands…

EXCLUSIVE REPORT: The 14 Must-Know 2019 Digital Marketing Trends, Part 2.Social Currency marketing podcast. Episode 020.Are you working on your plans for 2019?Most of us are planning, moving into planning, or maybe mostly through planning our strategy for next year which is why we wanted to bring to you our first-ever Digital Marketing Trends repor…

EXCLUSIVE REPORT: The 14 Must-Know 2019 Digital Marketing Trends, Part 1.Social Currency marketing podcast. Episode 019.Are you working on your plans for 2019?Most of us are planning, moving into planning, or maybe mostly through planning our strategy for next year which is why we wanted to bring to you our first-ever Digital Marketing Trends repor…

It's Part 2 of KPI Your ROI. We are putting the "fun" back into the marketing funnel as we tackle measurement that matters. Listen and learn to inform your own measurement framework. Here we are covering A/B testing and program optimization with key performance indicators (KPIs) to define your success in digital or social media. There are so many, …

It's time to see if you measure up!We are putting the "fun" back into the marketing funnel with the first part of "KPI Your ROI."Let's dive into tackling numbers, talking about the most important key performance indicators (KPIs) to define your success in digital or social media. There are so many, too many ways to measure effectiveness of digital …

LinkedIn grew up as the business social network. White collar, high brow. A place for posting your resume online and networking with other professionals.But, over the years, it has expanded to include thought leadership, long-form publishing, video and paid-subscription service levels.In episode 16 of the Social Currency podcast, we dig further int…

What's it like to have millions of followers that tune in to hear your views on specific topics as you develop thought leadership and branded content for the largest corporations in the world?We’ve invited David Cogen, known as @theunlockr, as our special guest to the Social Currency marketing podcast to deep-dive with us on influencer marketing. D…

What's it like to have millions of followers that tune in to hear your views on specific topics as you develop thought leadership and branded content for the largest corporations in the world?We’ve invited David Cogen, known as @theunlockr, as our first special guest to Social Currency to deep-dive with us on influencer marketing. David is a YouTub…

Are you on LinkedIn?Who isn't??LinkedIn grew up as the business social network. White collar, high brow. A place for making business connections and finding a job. It was a niche network that gained traction because it had a focus on business instead of being a place for news or birthday party photos.This was a place for your serious business face.…

Over 70% of consumers have engaged a brand’s social media for customer service needs, according to JD Power.Today, social media has made customer service a spectator sport and brands should be the most attentive on social because a complaint isn’t coming via mail or by phone or via site chat or to an employee in-store - it’s posted to thousands of …

Do you have a social media corporate policy? In episode 011, we cover a topic that is one many businesses may not have tackled just yet: Building a proper company social media policy. From discussing the reason why this document is critical for any-sized business to how these policy guardrails can protect you against potential corporate reputation …

Live video is the nexus of FOMO and video marketing. This time, we’ll cover the value of going live with your video and why this form of video production works so well to drive attention and engage your audience. Grow your business, game the system, and get your message in front of audiences in a way no other media type can - all with live video.So…

80% of all internet traffic will be video by 2019. Video is the way we create, learn, and consume. In part one of our two part series, we’ll discuss the power of video and how to architect a video strategy.Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess J…

I Want My IGTV. Why You Should Be On Instagram’s New App. Episode 008Instagram recently launched a new app, IGTV.What exactly is Instagram doing with long-form video? It’s vertical, it’s up to an hour long and it’s going to drive massive engagement.Check out our brand new episode on all things IGTV and get our POV on why you should be ready to open…

Episode 007 is all about jargon (again!). In this Part 2 of a 2-part series, we continue to decode some of the most common terms in digital marketing. Get your Social Currency this episode with another cheat sheet for digital vocab.Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your busin…

Nobody likes feeling out of touch in a meeting when acronyms and terms are being thrown around as if everyone should know them.In Decoding Digital Jargon, Part 1 (Episode 006), we are breaking down buzzwords, focusing on some of the most common and defining them in ways we all can understand. We dig into vlogs, conversion and engagement. And, by th…

The Social Executive. Episode 005 is about why executives and leaders need to be present and active on social media. From execs to managers, we cover the opportunities for leaders to represent their brand or company and the ability of an individual voice to cut through the clutter. We’ll discuss our recommended social platforms for thought leadersh…

In episode 004, we talk about money! Digital marketing and social media require budget, but how much? We’ll discuss the role organic reach plays on your annual budget ask, how to maximize your production dollars and stretch creative as far as possible on a small budget, and why setting goals and measuring success is key to securing and growing your…

Episode 003 is Facebook vs Instagram. We are hitting on questions like: Did you know they are both owned by Facebook? How are they different? What types of content goes on one but not the other? Where do influencers spend their time? Which one do you use when?Social Currency is a marketing podcast covering the hottest digital and social media topic…

We are kicking off multiple topics around digital and social media and why it matters to you, including paid media, social platform strategy, our favorite overused word: engagement, thought leadership and why you need to be current on these topics.Social Currency is a marketing podcast covering the hottest digital and social media topics that matte…

Welcome to Social Currency!Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess Jensen and Tuck Ross.We are sharing a bit about our background and how we met. Learn why this podcast is going to be as much fun for you as it is for us. The goal being to succinct…