The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Why Advertising Industry Awards Suck! And more insights from Kevin Lynch
Manage episode 382677326 series 2438733
Content provided by Kubbco. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kubbco or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We have an exciting guest today, someone who's not just mastered the advertising game, but has reshaped it. He is a challenge-seeker and an unforgettable creative force. Meet Kevin Lynch.
Kevin Lynch is a former Oatly creative director. He recently founded The Wrong Agency, a creative consultancy that probably no one will ever hire.
His richness of experience spans from the vibrant markets of the Asia Pacific to the competitive arenas of the West. Today, he's here to tell us his story, share his wisdom, and tickle our creative sides. In this episode, learn about:
- What kind of creativity creates buzz and brand
- What pitfalls to avoid when pushing boundaries
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76 episodes
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Manage episode 382677326 series 2438733
Content provided by Kubbco. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kubbco or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We have an exciting guest today, someone who's not just mastered the advertising game, but has reshaped it. He is a challenge-seeker and an unforgettable creative force. Meet Kevin Lynch.
Kevin Lynch is a former Oatly creative director. He recently founded The Wrong Agency, a creative consultancy that probably no one will ever hire.
His richness of experience spans from the vibrant markets of the Asia Pacific to the competitive arenas of the West. Today, he's here to tell us his story, share his wisdom, and tickle our creative sides. In this episode, learn about:
- What kind of creativity creates buzz and brand
- What pitfalls to avoid when pushing boundaries
- How to define your voice
76 episodes
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Similar to Social Media Sucks
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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