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What You Need to Know About Managing a Major Brand
Manage episode 214953873 series 2376276
Content provided by BrandExtract, LLC. and LLC.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BrandExtract, LLC. and LLC. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brands that become large and multifaceted can risk over-extending themselves. Markets mature and change, and a brand that spreads itself too thin can fall behind and lose relevance with its target audience. In this edition of Solving for B°, Chris Wilks, Digital Content Strategist, Bo Bothe, President and CEO, Jonathan Fisher, Chairman, and Leslie Rainwater, Brand Strategist, discuss how brands can manage themselves effectively when complexity looms.
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Manage episode 214953873 series 2376276
Content provided by BrandExtract, LLC. and LLC.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BrandExtract, LLC. and LLC. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brands that become large and multifaceted can risk over-extending themselves. Markets mature and change, and a brand that spreads itself too thin can fall behind and lose relevance with its target audience. In this edition of Solving for B°, Chris Wilks, Digital Content Strategist, Bo Bothe, President and CEO, Jonathan Fisher, Chairman, and Leslie Rainwater, Brand Strategist, discuss how brands can manage themselves effectively when complexity looms.
57 episodes
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Similar to Solving for B°
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
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continue reading
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continue reading
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continue reading
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continue reading
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continue reading
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…
continue reading
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