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Best BrandExtract, LLC podcasts we could find (updated July 2020)
Best BrandExtract, LLC podcasts we could find
Updated July 2020
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During a recession, brands must adapt. For some it's a matter of survival and for others it can be an opportunity to get ahead of the competition. As the world begins to recover from COVID-19 businesses face a harsh economic climate. So how can you ensure that your brand remains viable in trying times? Our experts offer insights and tips on how to …
 
COVID-19 has changed the way brands do business globally. And the impact will be felt beyond this outbreak. In this episode of the Solving for B° Podcast our experts discuss how business has changed and what are the lasting impacts of the Coronavirus. They also offer examples of brands that have adapted well to this new environment as well as tips …
 
Should shareholders always come first? In August 2019, Business Roundtable CEOs challenged that long-held view, arguing that companies must demonstrate a commitment to all stakeholders – customers, employees, suppliers, and communities. The best way to do this for many companies? ESG or sustainability reporting. In this Solving for B° episode, our …
 
The internet of things (IoT) – physical objects capable of gathering and sharing data – is poised to revolutionize branding. In a world of interconnectivity, digital strategy becomes brand strategy and vice versa. And personalization will go beyond a marketing buzzword and become a necessity when engaging with customers. Big data is not just a fad,…
 
Web accessibility has been in the news a lot lately. Most recently, a case involving Domino’s Pizza has the potential to go all the way to the Supreme Court in what could be a landmark decision that will shape the future of web accessibility. With lawsuits on the rise, it’s critical for businesses to understand the risks associated with having an i…
 
Your website is a vital platform for expanding your brand’s digital presence. But merely having a site isn’t enough to attract, convert and retain prospects and customers. Your site has to deliver a seamless experience and consistently meet the needs of your target audience. In this installment of Solving for B°, Chris Wilks, Digital Content Strate…
 
Brands that become large and multifaceted can risk over-extending themselves. Markets mature and change, and a brand that spreads itself too thin can fall behind and lose relevance with its target audience. In this edition of Solving for B°, Chris Wilks, Digital Content Strategist, Bo Bothe, President and CEO, Jonathan Fisher, Chairman, and Leslie …
 
What does the current state of branding look like? How does branding for B2B companies compare to branding in B2C? These are just some of the questions that reflect the increasing number of executives who see the value in B2B branding. In this episode of Solving for B, Chris Wilks, Digital Content Strategist, Bo Bothe, President and CEO, Jonathan F…
 
An Account Based Marketing strategy can be an extremely effective tool in today's market. With all the technology and data available to marketers these days, it's no wonder that ABM programs are becoming more and more popular. But before you embark on an ABM journey of your own, what do you need to know? And what should expect from your efforts? In…
 
In this episode of Solving for B°, Vice President of Software Development, Donovan Buck and Marketing Copywriter, Jared Haube join us to talk about the GDPR, which takes effect on May 25, 2018. How does this legislation affect U.S. based companies? Our experts will discuss what American businesses need to consider in preparation for the GDPR, how t…
 
A characteristic of a strong brand is the ability to resist the impact of negative experiences and events. Insulated brands have passionate advocates who will readily defend their reputation, even in the wake of indisputable proof. But how do you craft a brand that can weather those stormy times? What does it take to earn and maintain that degree o…
 
Aligning your marketing goals with wider business objectives can be a major challenge, especially when it comes to budget allocation. How do you make informed decisions when determining marketing spend? In this episode of Solving for B°, Dr. Hari Sridhar, Associate Professor of Marketing at Texas A&M University, and Dr. Vikas Mittal, Professor of M…
 
There have been more and more brands in the news for the wrong reasons lately. How a brand handles their mistakes is almost as important as the mistakes themselves. And with the twenty-four hour news cycle, it is less and less likely that a brand’s missteps will just go away. So what should you do if your brand finds itself in the middle of crisis …
 
An often overlooked part of a branding effort is the research phase. But our experts are here to tell you why that can be a critical mistake. In this episode of the Solving for B° Podcast, CEO, Bo Bothe and Chairman, Jonathan Fisher are joined by Dr. Vikas Mittal of Rice University to discuss the importance and value of brand research. Using Arms W…
 
In this episode of the Solving for B° Podcast Bo Bothe, Jonathan Fisher and Leslie Rainwater of BrandExtract discuss the many issues that can be uncovered and solved in the branding process. They offer insight into why branding should be considered a business solution and tell you why thinking of branding as simply a communication strategy is the w…
 
In today's NFL, players have as big a platform as ever. It is their constitutional right to speak out about what they believe are problems facing the country. But what happens when the medium gets in the way of their message? How does the NFL, and its constituent teams, handle a topic that evokes such strong emotions? What can they do? In this epis…
 
There is lots of misinformation out there about branding a business or organization. In this episode of the Solving for B° Podcast Director of User Experience, Cynthia Stipeche; Brand Strategist, Leslie Rainwater; and Brand Manager, Ashley Horne join Digital Content Specialist, Chris Wilks to address some of the common myths associated with brandin…
 
Southwest Airlines has been an admired brand because they stay true to their core values throughout their entire organization. In this episode of the Solving for B podcast, our brand strategy team analyzes why the Southwest Airlines brand continues to be successful despite recent negative publicity for its competitors. You’ll take away our opinion …
 
Branding plays a big role in the political process, especially in the recent 2016 election cycle. In this episode of the Solving for B podcast, our team dives into the importance of staying true to your brand, finding your voice and expressing your message in an effective way. We also dissect how branding has played a big part in historical U.S. el…
 
Because of today’s quickly evolving technology, there is a lot of confusion between branding and marketing. In this episode of the Solving for B podcast, BrandExtract President and CEO, Bo Bothe, Brand Strategist, Elizabeth Tindall, and Director, Marketing Communications, Laura Puente dive into the difference between branding and marketing and disc…
 
In the inaugural episode of the Solving for B podcast, BrandExtract co-founders and members of the creative team dive into how we create brand believers. As branding experts, our team defines the relationship between brand knowledge and brand belief. You’ll learn about why making brand believers is crucial for your success and our process of creati…
 
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