How to Manage a Brand Through a Crisis

Solving for B°

Content provided by BrandExtract, LLC. and LLC.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BrandExtract, LLC. and LLC. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

7y ago 27:38

MP3•Episode home

There have been more and more brands in the news for the wrong reasons lately. How a brand handles their mistakes is almost as important as the mistakes themselves. And with the twenty-four hour news cycle, it is less and less likely that a brand’s missteps will just go away.

So what should you do if your brand finds itself in the middle of crisis -- self-inflicted or otherwise? How should you react? When is the right time to respond?

In this episode of the Solving for B° Podcast, our experts discuss the role of your brand in a crisis. We offer real-life examples of how not to handle a crisis, as well as some tips on how and when to prepare for the worst. So sit back and enjoy this episode of the Solving for B° Podcast with BrandExtract.

57 episodes

#Business #Marketing #MBA #BrandExtract, LLC #LLC