The Solving for B° Podcast addresses today’s biggest branding topics.
…
continue reading
Your brand voice is more than just the words you use, it's how your brand communicates and resonates with your audience. In this podcast, Chris, Cynthia and Jonathan Fisher delve into what a brand voice is and break down the creation process. Explore how your brand's positioning influences your brand voice, how your brand voice impacts customer loy…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
"The Risks and Rewards of Being a Leader Brand"
33:17
33:17
Play later
Play later
Lists
Like
Liked
33:17
Most brands want to be a market leader, but do they understand what it means to be a leader brand? In this podcast, Chris, Bo, Charity and Cynthia delve into the unique challenges and advantages of being a “leader brand”. Explore the strategic risks of being a leader brand, the rewards that come from it, how leader brands maintain their position ov…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Power of Combining Brand and Performance Marketing
35:37
35:37
Play later
Play later
Lists
Like
Liked
35:37
Brand marketing and performance marketing are each crucial tools to drive results for your company. But how should you use each, and when should you use one over another? In this podcast, Chris, Bo and Charity sit down to discuss the ways brand marketing and performance marketing each contribute to a successful marketing strategy. Learn how each ma…
…
continue reading
More and more, companies are realizing that their employees play a major part in supporting and building their brand. As the front line of a brand, the way they align themselves with the mission, vision and values of a brand can have a major impact on the success of that brand's perception in the minds of its customers. In this episode of the podca…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Brand Analysis: What Happened to the Pac-12?
51:53
51:53
Play later
Play later
Lists
Like
Liked
51:53
The Pac-12 collegiate conference is soon to be in shambles after eight of its twelve member teams decided to split off to join other conferences earlier this year. Beyond a monumental shift in the world of sports, it presents a unique case study into the ways brands organize themselves and how their priorities are shifting over time. In this episod…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Does AI Change the Landscape for Brands?
43:34
43:34
Play later
Play later
Lists
Like
Liked
43:34
Artificial intelligence is the latest hot topic in nearly every industry, which means there are all sorts of exciting opportunities to innovate in branding and marketing. In this episode of the podcast, Chris is joined by BrandExtract VP of Technology Donovan Buck, Chairman Jonathan Fisher and CEO Bo Bothe to discuss some of the ways AI may shake u…
…
continue reading
In today's highly commoditized markets where consumers have access to a wide range of products and services, building trust in your brand is crucial for success. And likewise, when that trust is broken, it can spell disaster for your brand and your company. In this episode, Chris sits with Charity, Bo and Jonathan to explore the significance of bui…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Customer Journey Mapping Helps You Understand Your Audience
39:44
39:44
Play later
Play later
Lists
Like
Liked
39:44
Knowing your audience is half the battle when it comes to leaving a lasting impact with your brand. Customer journey mapping is one tool that can help facilitate that familiarity and keep people coming back when you understand their needs. In this episode, Chris sits with Cynthia, Laura and Jonathan to learn about some of the ways journey mapping h…
…
continue reading
In this episode, the team breaks down the basics of inbound marketing and how it's different from outbound marketing. Join Chris, Laura and Taylor as they discuss how inbound marketing helps brands build trust with their audience.By BrandExtract, LLC.
…
continue reading
Brand strategy is something we specialize in here at BrandExtract, and it's something we work on every day. But what does it actually look like to build one, and what are the building blocks that make a brand strategy work? Chris, Bo, Cynthia and Charity define what a brand strategy is, why it's important for your brand and overall business, and to…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Branded House vs. House of Brands: What’s the Difference?
35:02
35:02
Play later
Play later
Lists
Like
Liked
35:02
The architecture of your brand has major impacts on the way people perceive it. In this episode, Chris sits down with Charity, Bo and Jonathan to discuss the different brand architecture strategies, and break down the effects they have on your business.By BrandExtract, LLC.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How a Visual Identity Builds Brand Equity
30:04
30:04
Play later
Play later
Lists
Like
Liked
30:04
When thinking about a brand, the first thing that comes to mind is typically its logo, colors or mark. Brand visual identities carry an immense amount of importance for building equity and becoming recognizable. In this episode, Chris, Cynthia, Doug and David discuss the building blocks of visual identities and why they matter.…
…
continue reading
ESG reporting is the new standard for companies who want to manage their risk and communicate their values to their stakeholders. But how can ESG websites take that reporting to the next level? In this episode of Solving for B, we discuss how ESG websites help companies elevate their sustainability reporting and lead the way in data communication.…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Preparing for Innovative Branding in 2022
39:34
39:34
Play later
Play later
Lists
Like
Liked
39:34
As technology continues to evolve, brands will need to rethink how they train their employees and grow their business. The question is how do you build an innovative brand 2022? In this episode of Solving for B°, special guest, Tom McDonald, author of “Paving the Way: Innovation, Talent and the Path Forward,” joins our discussion on what it takes t…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Sales and Branding Complement Each Other
37:06
37:06
Play later
Play later
Lists
Like
Liked
37:06
It may seem like common sense that your brand’s identity can impact your sales. But how exactly does effective professional and personal branding motivate customers to want to buy? Catherine Brown, founder of ExtraBold Sales, joins us on this episode of Solving for B° as we discuss how brands can position themselves to better communicate what they’…
…
continue reading
In this episode of Solving for B°, the BrandExtract team analyzes Amazon's core competencies, explores its guiding principles, and ponders what the future might hold for Amazon's brand. Tune in for the full breakdown.By BrandExtract, LLC.
…
continue reading
In this episode of Solving for B°, the BrandExtract team analyzes how Nike has built a universally recognized brand and how it uses bold, sometimes controversial advertising to captivate audiences. Tune in for the full breakdown.By BrandExtract, LLC.
…
continue reading
The new N-I-L (Name, Image, and Likeness) ruling allows NCAA athletes to now profit off their names and likenesses, but how will it impact brands and the NCCAA as a whole? In this episode of Solving for B°, the BrandExtract team discusses the impact the N-I-L ruling will have on the brands at the NCAA, its member institutions, and the athletes them…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How To Build a Modern, Scalable Brand with Chris Payne
38:00
38:00
Play later
Play later
Lists
Like
Liked
38:00
Chris Payne is an award-winning designer. He has worked with soccer clubs in both the U.K. and United States to help them launch or revitalize their brands. Chris joins the Solving for B° podcast to talk about fusing his passions to specialize in football design and why a cohesive, scalable identity helps brands build trust and brand believers. Fol…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How To Launch Your First ESG Report Without Experience
51:44
51:44
Play later
Play later
Lists
Like
Liked
51:44
Publishing your first ESG report can seem daunting, especially if your team has no prior experience with ESG. But there are ways to simplify the process and ensure your first report is a success. ESG Strategists, Leigh Anne Bishop and Jonathan Fisher, are joined by ESG Lynk consultants, Katherine Warren and Jennifer Sadenwater, to discuss where to …
…
continue reading
When done right, good branding engenders loyalty and creates advocates. But did you know it can also give your website a boost in organic search? In this episode, we discuss the ways in which a strong brand can positively impact your SEO.By BrandExtract, LLC.
…
continue reading
Why have Elon Musk's brands achieved so much success and how can they improve going forward? Our branding experts discuss Elon Musk and the brands he leads.By BrandExtract, LLC.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Should Brands Take a Stance on Polarizing Issues?
39:38
39:38
Play later
Play later
Lists
Like
Liked
39:38
In 2020, the United States and the world feel more divided than in anytime in recent history. Where do brands fit into this tense climate? Should they take a position on issues regarding race, politics, the environment, public health and other polarizing topics? Or is it best if they remain neutral? Our panel of experts break down the topic of how …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What Role Does ESG Reporting Play in Supporting Your Brand?
40:53
40:53
Play later
Play later
Lists
Like
Liked
40:53
In this episode, our experts chat with Kaitlyn Allen and Amanda Hsieh from Global Affairs Associates about the impact of ESG reporting on the long-term viability of companies and the strength of their brands and the future of ESG.By BrandExtract, LLC.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Branding Considerations During Mergers & Acquisitions
30:51
30:51
Play later
Play later
Lists
Like
Liked
30:51
Mergers & Acquisitions can be complex but it's critical not to ignore the branding implications in the process. In this episode, our experts highlight the importance of considering branding and communications at every step of combining two or more companies into one.By BrandExtract, LLC.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Importance of Internal Branding and Communications
23:47
23:47
Play later
Play later
Lists
Like
Liked
23:47
Internal branding and communications are always important but in times of crisis or great flux, it becomes paramount. In this episode, learn from our experts why internal communication and branding is critical to your brand’s ability to weather tough economic times and extraordinary circumstances.By BrandExtract, LLC.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Power of Branding in a Stalled Economy
26:16
26:16
Play later
Play later
Lists
Like
Liked
26:16
During a recession, brands must adapt. For some it's a matter of survival and for others it can be an opportunity to get ahead of the competition. As the world begins to recover from COVID-19 businesses face a harsh economic climate. So how can you ensure that your brand remains viable in trying times? Our experts offer insights and tips on how to …
…
continue reading
COVID-19 has changed the way brands do business globally. And the impact will be felt beyond this outbreak. In this episode of the Solving for B° Podcast our experts discuss how business has changed and what are the lasting impacts of the Coronavirus. They also offer examples of brands that have adapted well to this new environment as well as tips …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Brands Can Rise Above Commoditization
18:34
18:34
Play later
Play later
Lists
Like
Liked
18:34
Commoditization seems to be happening at a rapid pace these days and that presents challenges to businesses and brands across the globe. In this installment of the podcast, our team breaks down what's behind the quick rise in commoditization and what you can do to ensure your brand doesn't get lost in the shuffle.…
…
continue reading
By BrandExtract, LLC.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
5 Trends That Will Influence Brands in 2020 and Beyond
31:29
31:29
Play later
Play later
Lists
Like
Liked
31:29
By BrandExtract, LLC.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Companies Can Use ESG Reporting to Demonstrate a Commitment to All Stakeholders
33:23
33:23
Play later
Play later
Lists
Like
Liked
33:23
Should shareholders always come first? In August 2019, Business Roundtable CEOs challenged that long-held view, arguing that companies must demonstrate a commitment to all stakeholders – customers, employees, suppliers, and communities. The best way to do this for many companies? ESG or sustainability reporting. In this Solving for B° episode, our …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How the Internet of Things is Revolutionizing Branding
28:51
28:51
Play later
Play later
Lists
Like
Liked
28:51
The internet of things (IoT) – physical objects capable of gathering and sharing data – is poised to revolutionize branding. In a world of interconnectivity, digital strategy becomes brand strategy and vice versa. And personalization will go beyond a marketing buzzword and become a necessity when engaging with customers. Big data is not just a fad,…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Why Website Accessibility is Critical for Your Brand
20:46
20:46
Play later
Play later
Lists
Like
Liked
20:46
Web accessibility has been in the news a lot lately. Most recently, a case involving Domino’s Pizza has the potential to go all the way to the Supreme Court in what could be a landmark decision that will shape the future of web accessibility. With lawsuits on the rise, it’s critical for businesses to understand the risks associated with having an i…
…
continue reading
Your website is a vital platform for expanding your brand’s digital presence. But merely having a site isn’t enough to attract, convert and retain prospects and customers. Your site has to deliver a seamless experience and consistently meet the needs of your target audience. In this installment of Solving for B°, Chris Wilks, Digital Content Strate…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What You Need to Know About Managing a Major Brand
25:41
25:41
Play later
Play later
Lists
Like
Liked
25:41
Brands that become large and multifaceted can risk over-extending themselves. Markets mature and change, and a brand that spreads itself too thin can fall behind and lose relevance with its target audience. In this edition of Solving for B°, Chris Wilks, Digital Content Strategist, Bo Bothe, President and CEO, Jonathan Fisher, Chairman, and Leslie …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Why More B2B Companies Are Focusing on Branding to Drive Business
33:26
33:26
Play later
Play later
Lists
Like
Liked
33:26
What does the current state of branding look like? How does branding for B2B companies compare to branding in B2C? These are just some of the questions that reflect the increasing number of executives who see the value in B2B branding. In this episode of Solving for B, Chris Wilks, Digital Content Strategist, Bo Bothe, President and CEO, Jonathan F…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What is Account-Based Marketing? A Strategic Guide to ABM
24:29
24:29
Play later
Play later
Lists
Like
Liked
24:29
An Account Based Marketing strategy can be an extremely effective tool in today's market. With all the technology and data available to marketers these days, it's no wonder that ABM programs are becoming more and more popular. But before you embark on an ABM journey of your own, what do you need to know? And what should expect from your efforts? In…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Which Customer Metrics Best Predict Financial Performance?
22:16
22:16
Play later
Play later
Lists
Like
Liked
22:16
By BrandExtract, LLC.
…
continue reading
In this episode of Solving for B°, Vice President of Software Development, Donovan Buck and Marketing Copywriter, Jared Haube join us to talk about the GDPR, which takes effect on May 25, 2018. How does this legislation affect U.S. based companies? Our experts will discuss what American businesses need to consider in preparation for the GDPR, how t…
…
continue reading
If you're a sports fan, you're no doubt familiar with the NCAA (National Collegiate Athletic Association). It is the preeminent governing body of American collegiate athletics and has been since it was founded in 1906 by Theodore Roosevelt. Its stated purpose is to protect amateur athletes and protect the integrity of collegiate athletics. But with…
…
continue reading
Is your company contemplating a move to put its brand behind a social or environmental issue? There are many benefits associated with cause branding, but just as many strategic considerations that need to be addressed. Is your brand primed for supporting a social or environmental issue? How do you determine if a cause aligns with your company’s mis…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What is Brand Insulation? How You Can Future-Proof Your Brand
27:43
27:43
Play later
Play later
Lists
Like
Liked
27:43
A characteristic of a strong brand is the ability to resist the impact of negative experiences and events. Insulated brands have passionate advocates who will readily defend their reputation, even in the wake of indisputable proof. But how do you craft a brand that can weather those stormy times? What does it take to earn and maintain that degree o…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Create Content That's True to Your Brand
57:38
57:38
Play later
Play later
Lists
Like
Liked
57:38
When you set out to create content for your brand, it’s vital that every piece not only reflects the brand voice but also expresses its core values. And the only way to achieve this is by truly understanding your brand and its target audience. In this episode of Solving for B°, we’re joined by Mary Becker and, special guest, Ronell Smith of RS Cons…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Using Data Analytics to Optimize Marketing Spending
26:21
26:21
Play later
Play later
Lists
Like
Liked
26:21
Aligning your marketing goals with wider business objectives can be a major challenge, especially when it comes to budget allocation. How do you make informed decisions when determining marketing spend? In this episode of Solving for B°, Dr. Hari Sridhar, Associate Professor of Marketing at Texas A&M University, and Dr. Vikas Mittal, Professor of M…
…
continue reading
There have been more and more brands in the news for the wrong reasons lately. How a brand handles their mistakes is almost as important as the mistakes themselves. And with the twenty-four hour news cycle, it is less and less likely that a brand’s missteps will just go away. So what should you do if your brand finds itself in the middle of crisis …
…
continue reading
An often overlooked part of a branding effort is the research phase. But our experts are here to tell you why that can be a critical mistake. In this episode of the Solving for B° Podcast, CEO, Bo Bothe and Chairman, Jonathan Fisher are joined by Dr. Vikas Mittal of Rice University to discuss the importance and value of brand research. Using Arms W…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Why Branding is a Powerful Business Solution
21:26
21:26
Play later
Play later
Lists
Like
Liked
21:26
In this episode of the Solving for B° Podcast Bo Bothe, Jonathan Fisher and Leslie Rainwater of BrandExtract discuss the many issues that can be uncovered and solved in the branding process. They offer insight into why branding should be considered a business solution and tell you why thinking of branding as simply a communication strategy is the w…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Branding and the 4 Factors That Influence the Buy American Concept
30:51
30:51
Play later
Play later
Lists
Like
Liked
30:51
American consumers will often choose American brands over their international counterparts. But what's behind their affinity for these brands? Is it simple patriotism? Or is it something more? In this episode of Solving for B°, Dr. Vikas Mittal joins us to discuss his research into the topic. He and Bo Bothe, President and CEO of BrandExtract, addr…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Cohesive Branding During Controversy: The NFL's Anthem Response
25:40
25:40
Play later
Play later
Lists
Like
Liked
25:40
In today's NFL, players have as big a platform as ever. It is their constitutional right to speak out about what they believe are problems facing the country. But what happens when the medium gets in the way of their message? How does the NFL, and its constituent teams, handle a topic that evokes such strong emotions? What can they do? In this epis…
…
continue reading