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Is Cause Branding Right for You?

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Manage episode 210975358 series 2376276
Content provided by BrandExtract, LLC. and LLC.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BrandExtract, LLC. and LLC. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Is your company contemplating a move to put its brand behind a social or environmental issue?

There are many benefits associated with cause branding, but just as many strategic considerations that need to be addressed.

  • Is your brand primed for supporting a social or environmental issue?
  • How do you determine if a cause aligns with your company’s mission and objectives?
  • What are the inherent advantages and effects of cause branding?

In this episode of Solving for B°, our experts not only discuss these considerations but also how to decide if this strategy is right for your brand. So settle in as we explore the complex landscape of cause branding.

  continue reading

57 episodes

Artwork
iconShare
 
Manage episode 210975358 series 2376276
Content provided by BrandExtract, LLC. and LLC.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BrandExtract, LLC. and LLC. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Is your company contemplating a move to put its brand behind a social or environmental issue?

There are many benefits associated with cause branding, but just as many strategic considerations that need to be addressed.

  • Is your brand primed for supporting a social or environmental issue?
  • How do you determine if a cause aligns with your company’s mission and objectives?
  • What are the inherent advantages and effects of cause branding?

In this episode of Solving for B°, our experts not only discuss these considerations but also how to decide if this strategy is right for your brand. So settle in as we explore the complex landscape of cause branding.

  continue reading

57 episodes

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