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Brand Analysis: The NCAA

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Content provided by BrandExtract, LLC. and LLC.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BrandExtract, LLC. and LLC. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If you're a sports fan, you're no doubt familiar with the NCAA (National Collegiate Athletic Association). It is the preeminent governing body of American collegiate athletics and has been since it was founded in 1906 by Theodore Roosevelt. Its stated purpose is to protect amateur athletes and protect the integrity of collegiate athletics. But with public scrunity at peek levels, how well does the organization fulfill its purpose?

In this episode of Solving for B°, CEO Bo Bothe and Senior Writer Jeff Lane dissect the NCAA brand and analyze its current standing in the market. We'll also discuss how recent negative events may impact the brand and their membership going forward. We hope you enjoy this edition of Solving for B° with BrandExtract.

  continue reading

57 episodes

Artwork
iconShare
 
Manage episode 210975357 series 2376276
Content provided by BrandExtract, LLC. and LLC.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BrandExtract, LLC. and LLC. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If you're a sports fan, you're no doubt familiar with the NCAA (National Collegiate Athletic Association). It is the preeminent governing body of American collegiate athletics and has been since it was founded in 1906 by Theodore Roosevelt. Its stated purpose is to protect amateur athletes and protect the integrity of collegiate athletics. But with public scrunity at peek levels, how well does the organization fulfill its purpose?

In this episode of Solving for B°, CEO Bo Bothe and Senior Writer Jeff Lane dissect the NCAA brand and analyze its current standing in the market. We'll also discuss how recent negative events may impact the brand and their membership going forward. We hope you enjoy this edition of Solving for B° with BrandExtract.

  continue reading

57 episodes

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