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How the Internet of Things is Revolutionizing Branding
Manage episode 241324223 series 2376276
The internet of things (IoT) – physical objects capable of gathering and sharing data – is poised to revolutionize branding. In a world of interconnectivity, digital strategy becomes brand strategy and vice versa. And personalization will go beyond a marketing buzzword and become a necessity when engaging with customers. Big data is not just a fad, it is the trend for all future interaction. In this episode, our experts discuss how the evolution of IoT will impact brands in the future.
57 episodes
Manage episode 241324223 series 2376276
The internet of things (IoT) – physical objects capable of gathering and sharing data – is poised to revolutionize branding. In a world of interconnectivity, digital strategy becomes brand strategy and vice versa. And personalization will go beyond a marketing buzzword and become a necessity when engaging with customers. Big data is not just a fad, it is the trend for all future interaction. In this episode, our experts discuss how the evolution of IoT will impact brands in the future.
57 episodes
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