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Taking Roc Nation international

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Manage episode 425854631 series 2615174
Content provided by SportsPro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SportsPro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week's guest is Michael Yormark, president of Roc Nation Sports International, the man taking Jay-Z's talent-led vision to the global sports industry. In an in-depth interview with Tom Bassam, Yormark explains how he left the US with a suitcase five years ago before going on to create a global sports agency with the likes of Vinicius Junior and Siya Kolisi on its books.

Talking points:

  • How Roc Nation signs and serves modern athletes
  • Yormark's view on the changing landscape of athlete marketing
  • Reflections on five years of Roc Nation Sports International
  • The vision for Vinicius Junior
  continue reading

485 episodes

Artwork

Taking Roc Nation international

SportsPro Podcast

22 subscribers

published

iconShare
 
Manage episode 425854631 series 2615174
Content provided by SportsPro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SportsPro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week's guest is Michael Yormark, president of Roc Nation Sports International, the man taking Jay-Z's talent-led vision to the global sports industry. In an in-depth interview with Tom Bassam, Yormark explains how he left the US with a suitcase five years ago before going on to create a global sports agency with the likes of Vinicius Junior and Siya Kolisi on its books.

Talking points:

  • How Roc Nation signs and serves modern athletes
  • Yormark's view on the changing landscape of athlete marketing
  • Reflections on five years of Roc Nation Sports International
  • The vision for Vinicius Junior
  continue reading

485 episodes

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