Stacy Havener - The Scientist and the Storyteller Miniseries (Pt. 2)

Standard Deviations with Dr. Daniel Crosby

Content provided by Standard Deviations with Dr. Daniel Crosby and Dr. Daniel Crosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Standard Deviations with Dr. Daniel Crosby and Dr. Daniel Crosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

11M ago 44:28

MP3•Episode home

Tune in to hear:

- Why does Stacy believe that every company should have a well crafted origin story? Why does this speak to the authenticity of a brand?

- What’s the importance of a hook or conflict within a corporate brand story?

- How can we present a hook that helps with brand buy-in without the story relying on the classic narrative tools of danger, suspense and intrigue?

- What are some brands that effectively make their customers the hero of their brand story?

- What role does a “villain” play in a brand’s story and is this usually another business (e.g. competitor) or more ideological in nature?

https://www.stacyhavener.com

https://www.billiondollarbackstory.com

Orion Portfolio Solutions, LLC, an Orion Company, is a registered investment advisor.

Custom Indexing offered through Orion Portfolio Solutions, LLC a registered investment advisor.

Custom Indexing offered through Orion Portfolio Solutions, LLC a registered investment advisor. Orion Portfolio Solutions, LLC, is a subsidiary of Orion Advisor Solutions, Inc. (“Orion”). Please visit https://orion.com/OCIO/custom-indexing for more information on Custom Indexing.

Compliance Code: 2122-OAS-8/2/2023

Ad Compliance Code: 2120-OPS-8/2/2023

294 episodes