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Ep07: When Participation Becomes Promotion: AntheaFoyer: StoryLabs & Screen Australia Clinic

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Content provided by Gary Hayes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Hayes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When Participation Becomes Promotion. How to use online participatory and social story to draw users into your IP. Using a film in production this explores the nature of social media as a way to create major interest in your project by getting users involved in the creative process. A presentation from Anthea Foyer (post throat infection!) given at the inaugural Screen Australia, StoryLabs digital ignition lab held in Robertson in late November 2011. Podcast Recorded and Produced by Gary P Hayes. http://antheafoyer.com/sidebar-menu-parent/about ABOUT ANTHEA Anthea Foyer is a creative director, producer, visual and new media artist and curator. She has created, advised and mentored on a wide range of critically acclaimed projects including graphic novels, online narratives, wearables, interactive installations, participatory theatre, live events, multi-platform experiences and television and film convergence projects. Anthea is currently co-founder, with Alex Mayhew, and Creative Strategist at The Labs, a creative and strategic consultancy that helps to deliver truly convergent properties that transform multi-platform challenges into opportunities for creative and commercial success.
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16 episodes

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on March 06, 2020 01:29 (4+ y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 1261855 series 9447
Content provided by Gary Hayes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Hayes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When Participation Becomes Promotion. How to use online participatory and social story to draw users into your IP. Using a film in production this explores the nature of social media as a way to create major interest in your project by getting users involved in the creative process. A presentation from Anthea Foyer (post throat infection!) given at the inaugural Screen Australia, StoryLabs digital ignition lab held in Robertson in late November 2011. Podcast Recorded and Produced by Gary P Hayes. http://antheafoyer.com/sidebar-menu-parent/about ABOUT ANTHEA Anthea Foyer is a creative director, producer, visual and new media artist and curator. She has created, advised and mentored on a wide range of critically acclaimed projects including graphic novels, online narratives, wearables, interactive installations, participatory theatre, live events, multi-platform experiences and television and film convergence projects. Anthea is currently co-founder, with Alex Mayhew, and Creative Strategist at The Labs, a creative and strategic consultancy that helps to deliver truly convergent properties that transform multi-platform challenges into opportunities for creative and commercial success.
  continue reading

16 episodes

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