Next-Gen Data Modeling, Integrity, and Governance with YODA

Streaming Audio: Apache Kafka® & Real-Time Data

Streaming Audio: Apache Kafka® & Real-Time Data

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/in-her-ellement">In Her Ellement</a></span>

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In Her Ellement

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AI and digital expert Suchi Srinivasan and fintech practice leader Kamila Rakhimova from Boston Consulting Group (BCG) talk to the women at the vanguard of business, digital, and technology. They’re digging into how these powerhouse leaders got where they are—everything from the joy of projects gone right to the realities of family responsibilities. And crucially, asking: what was that moment you knew you weren't merely getting there...you had arrived? That's when you know you're in your element.

2 years ago 55:55

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In this episode, Kris interviews Doron Porat, Director of Infrastructure at Yotpo, and Liran Yogev, Director of Engineering at ZipRecruiter (formerly at Yotpo), about their experiences and strategies in dealing with data modeling at scale.
Yotpo has a vast and active data lake, comprising thousands of datasets that are processed by different engines, primarily Apache Spark™. They wanted to provide users with self-service tools for generating and utilizing data with maximum flexibility, but encountered difficulties, including poor standardization, low data reusability, limited data lineage, and unreliable datasets.
The team realized that Yotpo's modeling layer, which defines the structure and relationships of the data, needed to be separated from the execution layer, which defines and processes operations on the data.
This separation would give programmers better visibility into data pipelines across all execution engines, storage methods, and formats, as well as more governance control for exploration and automation.
To address these issues, they developed YODA, an internal tool that combines excellent developer experience, DBT, Databricks, Airflow, Looker and more, with a strong CI/CD and orchestration layer.
Yotpo is a B2B, SaaS e-commerce marketing platform that provides businesses with the necessary tools for accurate customer analytics, remarketing, support messaging, and more.
ZipRecruiter is a job site that utilizes AI matching to help businesses find the right candidates for their open roles.
EPISODE LINKS

Chapters

1. Intro (00:00:00)

2. What is Yotpo? (00:02:29)

3. Building an ETL framework based on Spark (00:05:25)

4. What is Apache Spark? (00:10:18)

5. Decoupling the data model (00:15:40)

6. Using data mesh principles (00:18:51)

7. How to address different data personas (00:22:24)

8. What is the "shift left" movement? (00:26:35)

9. How can organizations change the way they treat their data? (00:28:47)

10. Use-cases for tooling and documenting data sets (00:31:01)

11. Schema vs. schema-less (00:32:07)

12. What is YODA? (00:40:07)

13. Takeaways from the conversation with Doron and Liran (00:48:35)

14. It's a wrap! (00:52:45)

265 episodes

Streaming Audio: Apache Kafka® & Real-Time Data