The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Cannes Lions Festival: Global Marketing Mavens Talk AI, Industry Headwinds, the Allure of ‘Cultural Moments’ and America’s Armpits
Manage episode 425893341 series 2162140
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
More than a dozen top executives tackle burning subjects for the global marketing and advertising sector in interviews recorded at the Cannes Lions Festival, held June 17-21. Hear highlights of conversations on brand building, audience targeting and navigating a fractured media landscape from leaders at Disney, NBCUniversal, Warner Bros. Discovery, Paramount, Spotify, Colgate-Palmolive, Volkswagen, Roku, Wondery, Group M, iHeartMedia, Mattel, American Express and more.
See omnystudio.com/listener for privacy information.
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Manage episode 425893341 series 2162140
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
More than a dozen top executives tackle burning subjects for the global marketing and advertising sector in interviews recorded at the Cannes Lions Festival, held June 17-21. Hear highlights of conversations on brand building, audience targeting and navigating a fractured media landscape from leaders at Disney, NBCUniversal, Warner Bros. Discovery, Paramount, Spotify, Colgate-Palmolive, Volkswagen, Roku, Wondery, Group M, iHeartMedia, Mattel, American Express and more.
See omnystudio.com/listener for privacy information.
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Similar to Strictly Business
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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