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How Investing in Customer Retention is the Bang for Buck Marketing You Need to Grow Your Business with Swire Ho
Manage episode 322488652 series 3227458
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Clients and customers aren’t tools to push your business forward. They’re people!
Quite frankly, most business owners struggle with this idea. And often, entrepreneurs care more for their businesses than they’d care for their customers and employees. It’s a ridiculous reverse paradigm in which these very entrepreneurs tend end up losing more than they wanted to make.
We’ve seen it time and again, entrepreneurs putting in the effort to rake in new customers, all the while taking for granted their old clients, effectively treating people like expendable tools to move their businesses. This is NO WAY to go about growing your business.
Thankfully, we’ve got Swire Ho to show us how it should be done!
Swire Ho, AKA The Promo Guy, is the Cofounder of Garuda Promo and Branding Solutions, a promotional merchandise company.
On the day of his honeymoon, Swire found out that the company he worked for went under and he was out of a job. And so, his path to business was more forced than planned, but he didn’t regret a single step of the way! He was joined by his wife as a business partner. Today, He helps companies grow their sales, and retain employees and customers alike, through custom branded products.
Swire believes growing your business all about building trust with your customers and it takes time to do this. This doesn’t magically happen, and definitely NOT overnight. It takes careful planning and there’s a need to invest in your customers – you need to see people as PEOPLE!
One brilliant way you can build trust is by creating TRUE Transformations that will take a customer away from their pain point and towards the happy state that they desire! Isn’t that what we ALL want as humans?
Like we mentioned, it’s not an overnight deal. It takes time – every hour, minute, and second – that’s all going to be worth it as you make loyal customers who will potentially support your business until the end of time.
How is putting more into customer retention a better investment than getting new clients? What are the most effective strategies to implement for customer retention?
Tune in to learn more about highly effective customer retention ideas and strategies to grow your business, and creating transformations in customers that also transforms your own life, business and marriage!
Connect with Cory and Jojo:
Strong Business Stronger Marriage Facebook Group - https://www.facebook.com/groups/221111245753095
Cory's Facebook - https://www.facebook.com/coryrankin
Jojo's Facebook - https://www.facebook.com/jojo.rankin.395
Lastly, If you would like to set up a call with us. Click here to schedule: https://www.rfamilystrong.best
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