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EP05 - AI comes to virtual production with Cuebric by Seyhan Lee + XR Studios
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This episode of the podcast features a demonstration of Kubrick, a new product developed by the co-founders of Seyhan Lee, Pinar Demirdag and Gary Kepke. They are joined by Aaron Altmark, a producer at XR Studios, who serves as the launch partner for Kubrick.
Watch an exclusive demo of Cuebric on YouTube: https://youtu.be/cA3ZXywf8u0
The guests discuss the origins of Kubrick, which was developed as a tool to quickly create images with generative AI for virtual production. We also talk about the potential impact of AI on the future of content creation and its potential to disrupt the job market in film, games, and immersive media. Pinar Demirdag, co-founder of Seyhan Lee, emphasizes that it is more valuable and important to educate people about AI to overcome their fears and misconceptions than it is to compete with machines. She also shares her personal experience of discovering her own power as a human being and how being afraid is a choice. She encourages people to understand their uniquely human qualities as artists and to make the choice to continue working with traditional methods or to adapt new technologies. The conversation also touches on the possibility of using AI to optimize certain jobs, such as providing backgrounds for films, but also stresses that there will always be a place for handmade, complex work.
Gary Kepke, co-founder of Seyhan Lee, mentions that they are working on a "choking mechanism" to improve the silhouettes created by the tool, and that they have received feedback and input from XR Studios and Aaron Altmark in the development process. They also discuss the possibility of using Kubrick for pre-visualization and mock-ups in a remote setting, with the possibility of working on the tool on a laptop from home. The conversation also touches on the integration of AR and XR technologies, with Aaron Altmark, producer at XR Studios, discussing the standard pipeline for content creation in the XR industry and the time-intensive nature of the workflow.
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