#318 - Ed Bradley, CEO Virtualstock - on transforming retail.

Tech Entrepreneur on a Mission Podcast

This podcast interview focuses on the entrepreneurial journey to build a lean organization that has the power to win the biggest brands in the retail market. My guest is Ed Bradley, CEO of Virtualstock.

Ed started his career in wholesale distribution and has extensive international experience in Supply Chain across Australia, Singapore, United States, and Canada.

In 2004, he co-founded VirtualStock. During this period, the company pioneered new ways for retailers’ to expand their product range, increase transparency with suppliers, and provide detailed order information for customers.

It made the product evolve into a global drop shipping and marketplace SaaS platform

Today, the company has 20 years of experience in logistics, supply chains and e-commerce, as well as an extensive roster of blue-chip clients.

Their mission: Sell more products online, without the risk

This inspired me, and hence, I invited Ed to my podcast. We explore the 20-year journey of building a lasting SaaS business. Ed shares what worked and what didn't, how he managed to grow the business without external capital, and how working with the largest retailers in the UK enabled this. He elaborates on why he's keeping the organization lean, and how that helped to create meaningful and durable differentiation, survive major setbacks, and win the bulk of the UK retail market as a customer.

Here's one of his quotes

People will always buy from people. And so it's all got to do with understanding the customer. In our world, that means two things: our customer is the retailer, but we need to understand their customer, who is the consumer. And so if you get those two things right, if you really have that knowledge, and you care about their business, and you care about their customer, then the rest will follow.

During this interview, you will learn four things:

1. How one customer can accelerate the trajectory of your business.
2. Why he'd opt for bootstrapping the business again if he ever got the choice.
3. How to keep your organization lean - and why that helps to grow defensible differentiation.
4. How he survived a major crisis in the business, and how this made them come out stronger.

For more information about the guest from this week:

• Ed Bradley
• Website: Virtualstock

Subscribe to the Daily SaaS Reflection

Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here

Yes, it’s actually daily. And yes, people actually stay subscribed

(Just see what peer B2B SaaS CEOs say)

My promise: It’s short. To the point. Inspiring. And valuable.

Learn more about your ad choices. Visit megaphone.fm/adchoices