Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
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Content provided by Sophia Matveeva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophia Matveeva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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216. Public vs Private innovation: when being seen to be innovative is just as important as being innovative
Manage episode 434151752 series 2974873
Content provided by Sophia Matveeva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophia Matveeva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Burberry was the first luxury brand to get on Facebook. By pivoting their image from fusty old raincoat maker to social media star, the brand appealed to millennials. The share price rose 4x and the CEO became the highest paid chief executive on the London Stock Exchange! Listen to this episode to learn when being seen as innovative is just as important as being innovative.
…
continue reading
Timestamps
00:00:00 - Introduction
00:01:26 - The power of perception
00:02:32 - Burberry's radical transformation
00:03:32 - Burberry's digital innovation
00:05:42 - Aligning brand perception with strategic innovation.
00:07:35 - Branding and Public perception
00:09:30 - Innovation strategies
00:10:29 - Public innovation as a strategic business tool
00:12:21 - Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/public-vs-private-innovation
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Do you want to succeed in the Digital Age?
Check out the Digital Leadership Coaching ProgramSay hi to Sophia on Twitter and follow her on LinkedIn.
Following us on YouTube, Facebook, Instagram and TikTok will make you smarter
224 episodes
Share
Manage episode 434151752 series 2974873
Content provided by Sophia Matveeva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophia Matveeva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Burberry was the first luxury brand to get on Facebook. By pivoting their image from fusty old raincoat maker to social media star, the brand appealed to millennials. The share price rose 4x and the CEO became the highest paid chief executive on the London Stock Exchange! Listen to this episode to learn when being seen as innovative is just as important as being innovative.
…
continue reading
Timestamps
00:00:00 - Introduction
00:01:26 - The power of perception
00:02:32 - Burberry's radical transformation
00:03:32 - Burberry's digital innovation
00:05:42 - Aligning brand perception with strategic innovation.
00:07:35 - Branding and Public perception
00:09:30 - Innovation strategies
00:10:29 - Public innovation as a strategic business tool
00:12:21 - Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/public-vs-private-innovation
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Do you want to succeed in the Digital Age?
Check out the Digital Leadership Coaching ProgramSay hi to Sophia on Twitter and follow her on LinkedIn.
Following us on YouTube, Facebook, Instagram and TikTok will make you smarter
224 episodes
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Similar to Tech for Non-Techies
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
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