81% Of Companies Have Generative AI Teams

TechFirst with John Koetsier

How will generative AI impact work? And why are smaller companies adopting generative AI more than enterprises?

Generative AI is almost literally exploding: there are so many possibilities. But how is it changing work and business?

Recently GBK Collective, a consultancy founded by top academics at Wharton, studied 672 businesses in the US with annual sales over $50 million

In this TechFirst we're chatting with 2 of the authors to get a sneak peek into what they learned:

- Dr. Stefano Puntoni, Professor of Marketing at The Wharton School and Co-Director of AI at Wharton

- Jeremy Korst, former Microsoft and T-Mobile exec, now President of GBK Collective