Go offline with the Player FM app!
Episode 25: Robert Cialdini, The Godfather of Influence
Manage episode 374187491 series 2615910
Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as The Godfather of Influence. His books, including Influence and Pre-Suasion, have sold more than five million copies in 41 different languages.
TIMESTAMPS
01:45 First encounter with influence
04:30 Principle of Unity
14:20 Principle of Social Proof
18:50 Principle of Reciprocation
21:25 Principle of Scarcity
24:20 Cialdini Institute
26:25 Principle of Authority
29:50 Principle of Liking
32:50 Principle of Commitment and Consistency
35:30 Pre-Suasion
38:00 Growing up in Post-war Milwaukie
42:20 Favorite childhood memory
48:10 University and writing The Influence
51:10 Influence at Work
53:15 Blitz
46 episodes
Manage episode 374187491 series 2615910
Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as The Godfather of Influence. His books, including Influence and Pre-Suasion, have sold more than five million copies in 41 different languages.
TIMESTAMPS
01:45 First encounter with influence
04:30 Principle of Unity
14:20 Principle of Social Proof
18:50 Principle of Reciprocation
21:25 Principle of Scarcity
24:20 Cialdini Institute
26:25 Principle of Authority
29:50 Principle of Liking
32:50 Principle of Commitment and Consistency
35:30 Pre-Suasion
38:00 Growing up in Post-war Milwaukie
42:20 Favorite childhood memory
48:10 University and writing The Influence
51:10 Influence at Work
53:15 Blitz
46 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.