Jim Bacarro and Saab Magalona started one of the first local podcasts back in 2018. From debates about trashy reality shows to talking about the importance of voter registration, they have cultivated quite an engaged community who have dubbed them their /podparents/. Jim and Saab may be the ones doing the talking but they definitely make their listeners feel heard.
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Content provided by Citizen Watch America and The Accutron Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Citizen Watch America and The Accutron Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Manage episode 285661652 series 2769454
Content provided by Citizen Watch America and The Accutron Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Citizen Watch America and The Accutron Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Accutron Show, our hosts welcome to the studio Jeffrey Cohen, President of Citizen Watches America, and Michael Benavente, Managing Director of Bulova and Accutron. Together they go "behind the scenes" on the relaunch of the iconic Accutron brand, discussing the strategy, the collections and the celebration of Accutron's 60th Anniversary.
This episode concludes the first season of The Accutron Show. We are not going anywhere, simply stay tuned!
Episode Highlights:
12:20 - Everything is driven by data. Everything is about listening to the consumer and using it as a barometer for all activations. We have to be consumer-centric.
13:45 - There is no brand loyalty anymore today. The baby boomer generation were more brand loyalists but Millennials and Generation Z decide almost day-to-day what to buy and which brands to follow. You have to be relevant to them.
19:31 - My number one job is to think about legacy. With Citizen we wanted to be the true democratic watch, the watch for all citizens, and with Bulova we have the ultimate legacy of America and NYC.
48:35 - We are all about stories. So really my job is to connect to the consumer through emotional storytelling.
Learn more about the Accutron watch here, and follow @AccutronWatch:
Subscribe to this podcast on Apple Podcasts and Spotify to hear new episodes as soon as they're released.
Follow our hosts on social media:
67 episodes
Share
Manage episode 285661652 series 2769454
Content provided by Citizen Watch America and The Accutron Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Citizen Watch America and The Accutron Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Accutron Show, our hosts welcome to the studio Jeffrey Cohen, President of Citizen Watches America, and Michael Benavente, Managing Director of Bulova and Accutron. Together they go "behind the scenes" on the relaunch of the iconic Accutron brand, discussing the strategy, the collections and the celebration of Accutron's 60th Anniversary.
This episode concludes the first season of The Accutron Show. We are not going anywhere, simply stay tuned!
Episode Highlights:
12:20 - Everything is driven by data. Everything is about listening to the consumer and using it as a barometer for all activations. We have to be consumer-centric.
13:45 - There is no brand loyalty anymore today. The baby boomer generation were more brand loyalists but Millennials and Generation Z decide almost day-to-day what to buy and which brands to follow. You have to be relevant to them.
19:31 - My number one job is to think about legacy. With Citizen we wanted to be the true democratic watch, the watch for all citizens, and with Bulova we have the ultimate legacy of America and NYC.
48:35 - We are all about stories. So really my job is to connect to the consumer through emotional storytelling.
Learn more about the Accutron watch here, and follow @AccutronWatch:
Subscribe to this podcast on Apple Podcasts and Spotify to hear new episodes as soon as they're released.
Follow our hosts on social media:
67 episodes
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Similar to The Accutron Show
Jim Bacarro and Saab Magalona started one of the first local podcasts back in 2018. From debates about trashy reality shows to talking about the importance of voter registration, they have cultivated quite an engaged community who have dubbed them their /podparents/. Jim and Saab may be the ones doing the talking but they definitely make their listeners feel heard.
…
continue reading
We are a Filipino-Chinese couple living in the heart of Manila. We have been together for 20 years and decided to make this podcast to share our life experiences. Our podcast has no format and may discuss random things like relationships, recommended food in Binondo or about our philosophy in life. If you like our podcast, don’t forget to click the subscribe/follow button and give us a 5 star rating ^.^ Please visit our FB page @kwentuhansessionsph and ig page @kwentuhansessions. You can als ...
…
continue reading
Imperfect Paradise is an award-winning weekly narrative podcast showcasing California stories with universal significance, hosted by Antonia Cereijido. Each deeply reported story is driven by characters who illuminate aspects of American identity and underscore California's reputation as a home for dreamers and schemers, its heartbreaking inequality, its varied and diverse communities, its unique combination of dense cities and wild places. New episodes premiere Wednesdays, with broadcasts o ...
…
continue reading
AWAKEN is a Webby Honoree podcast about the dynamic path to enlightenment and what it means to “wake up.” Throughout the series we dive into the personal stories of guests who share how they’ve experienced a shift in their awareness, and as a result, their perspective on life.
…
continue reading
Join two of the stars from Real Housewives of Potomac, Gizelle Bryant and Robyn Dixon, as they team up for their new podcast Reasonably Shady. The show features conversations about being fearless women as they recount stories from their exciting lives. Topics include dating, relationships, marriage, entrepreneurs, motherhood, style, glam, current events and more! Join Gizelle and Robyn for Reasonably Shady!
…
continue reading
The Autoblog Podcast is one of the oldest and most-listened to automotive podcasts anywhere. The show features a rotating panel of editors and guests hosted by Editor-in-Chief Greg Migliore. The gloves come off and the lively discussion has everything from the most important news of the week to the best and worst cars we're driving. The show traditionally wraps with the popular Spend My Money segment. With nearly 700 episodes, the podcast is a must-listen for automotive enthusiasts everywhere.
…
continue reading
Early in his career, the renaissance man, Premium Pete pioneered the podcasting industry as co-host of the iconic hip-hop program, The Combat Jack Show. In addition to producing podcasts for several major brands such as State Farm & HBO. Premium Pete created his own outlet with The Premium Pete Show. Having a respected voice and being an influential entrepreneur, it only made sense for the goodfella to provide a platform for his guests to tell their stories. Internets! The Premium Pete Show ...
…
continue reading
Professor Jim Al-Khalili talks to leading scientists about their life and work, finding out what inspires and motivates them and asking what their discoveries might do for us in the future
…
continue reading
“LA Made” is a series exploring stories of bold Californian innovators and how they forever changed the lives of millions all over the world. Each season will unpack the untold and surprising stories behind some of the most exciting innovations that continue to influence our lives today. Season 2, “LA Made: The Barbie Tapes,” tells the backstory of the world’s most popular doll, Barbie. Barbie is a cultural icon but what do you really know about her? Hear Barbie's origin story from the peopl ...
…
continue reading
Love is more than you think. From the creators of Criminal. New episodes twice a month. Part of the Vox Media Podcast Network.
…
continue reading
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Go offline with the Player FM app!
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