The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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S2 E3 - Vinny Rinaldi - Programmatic
Manage episode 321774721 series 3312064
Content provided by Wayne Blodwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wayne Blodwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The AdPod Wayne chats with Vinny Rinaldi who is Head of Investment & Activation at Wavemaker in North America about all things programmatic.
In this episode they cover in-housing, transparency, definitions and how programmatic is technology infrastructure that can enable brand growth. Lots of amazing content packed into one episode.
Hosted on Acast. See acast.com/privacy for more information.
40 episodes
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Manage episode 321774721 series 3312064
Content provided by Wayne Blodwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wayne Blodwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The AdPod Wayne chats with Vinny Rinaldi who is Head of Investment & Activation at Wavemaker in North America about all things programmatic.
In this episode they cover in-housing, transparency, definitions and how programmatic is technology infrastructure that can enable brand growth. Lots of amazing content packed into one episode.
Hosted on Acast. See acast.com/privacy for more information.
40 episodes
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Similar to The AdPod
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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