The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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S4 E1 - Matt Sattel - SSPs
Manage episode 380545069 series 3312064
Content provided by Wayne Blodwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wayne Blodwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode Wayne is joined by Matt Sattel, SVP of Global Buyer Development at OpenX, a leading global supply side platform.
SSPs are one of the earliest adtech categories and over the years their role in enabling supply to connect with demand has evolved. In some cases, many call into question if they are even necessary in the current programmatic market.
Wayne & Matt cover their evolution, their purpose, and what the future of them is.
Hosted on Acast. See acast.com/privacy for more information.
40 episodes
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Manage episode 380545069 series 3312064
Content provided by Wayne Blodwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wayne Blodwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode Wayne is joined by Matt Sattel, SVP of Global Buyer Development at OpenX, a leading global supply side platform.
SSPs are one of the earliest adtech categories and over the years their role in enabling supply to connect with demand has evolved. In some cases, many call into question if they are even necessary in the current programmatic market.
Wayne & Matt cover their evolution, their purpose, and what the future of them is.
Hosted on Acast. See acast.com/privacy for more information.
40 episodes
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Similar to The AdPod
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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Find distressed properties for pennies on the dollar and turn them for huge profits!
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