The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by The Agile Brand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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#536: Incremental data-driven transformation in the enterprise with Tommi Marsans, Verizon Business
Manage episode 423497161 series 2577060
Content provided by The Agile Brand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise and we’ve been hands-on at the Innovation Hub.
Digital transformation is often seen as an overwhelming challenge, and stats certainly confirm this. Understanding how to implement change gradually can be key. Returning to the show today is Tommi Marsans, Associate Director of Marketing Technology Strategy at Verizon Business, who will share insights into making big changes one step at a time within a large enterprise setting.
ABOUT TOMMI MARSANS
Tommi has over three decades of marketing technology experience, with a focus on enabling marketing through alignment of technology and strategy.
She is highly skilled in effectively collaborating across the organization to drive transformation and innovation by leveraging marketing technology to drive marketing and sales business strategies.
She is currently the lead for Pega decisioning for Verizon Business Group and has developed a dynamic customer responsive solution called Compass for customer retention and My Solutions for customer growth across digital, sales, and retail channels. She has won several awards for innovative uses of technology including Best in Class and B2B Customer Loyalty awards from The Loyalty 360 group, a SAMMY for User Experience Optimization in 2022 and 2023, and finally the PegaWorld iNspire Impact award. In addition, she has been asked to speak several times to the marketing industry on subjects as diverse as leveraging Big Data to ethical use of AI &ML.
Previously Tommi has held executive roles as a VP of Marketing at a regional marketing company and Executive Director of Marketing Operations at Sallie Mae.
She is also founder of the Force Multiplier Foundation, a charity dedicated to bringing help to those in need. Recently Tommi was selected to be a Crew Captain for the Pre-Leader Academy at Verizon to develop emerging leaders across the organization.
She is also an avid fan of Sci-Fi (Marvel and Star Wars primarily) and has a vast collection of movie memorabilia.
RESOURCES
Verizon Business website: https://www.verizon.com/business/
Pega website: https://www.pega.com
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Learn more about your ad choices. Visit megaphone.fm/adchoices
540 episodes
Share
Manage episode 423497161 series 2577060
Content provided by The Agile Brand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise and we’ve been hands-on at the Innovation Hub.
Digital transformation is often seen as an overwhelming challenge, and stats certainly confirm this. Understanding how to implement change gradually can be key. Returning to the show today is Tommi Marsans, Associate Director of Marketing Technology Strategy at Verizon Business, who will share insights into making big changes one step at a time within a large enterprise setting.
ABOUT TOMMI MARSANS
Tommi has over three decades of marketing technology experience, with a focus on enabling marketing through alignment of technology and strategy.
She is highly skilled in effectively collaborating across the organization to drive transformation and innovation by leveraging marketing technology to drive marketing and sales business strategies.
She is currently the lead for Pega decisioning for Verizon Business Group and has developed a dynamic customer responsive solution called Compass for customer retention and My Solutions for customer growth across digital, sales, and retail channels. She has won several awards for innovative uses of technology including Best in Class and B2B Customer Loyalty awards from The Loyalty 360 group, a SAMMY for User Experience Optimization in 2022 and 2023, and finally the PegaWorld iNspire Impact award. In addition, she has been asked to speak several times to the marketing industry on subjects as diverse as leveraging Big Data to ethical use of AI &ML.
Previously Tommi has held executive roles as a VP of Marketing at a regional marketing company and Executive Director of Marketing Operations at Sallie Mae.
She is also founder of the Force Multiplier Foundation, a charity dedicated to bringing help to those in need. Recently Tommi was selected to be a Crew Captain for the Pre-Leader Academy at Verizon to develop emerging leaders across the organization.
She is also an avid fan of Sci-Fi (Marvel and Star Wars primarily) and has a vast collection of movie memorabilia.
RESOURCES
Verizon Business website: https://www.verizon.com/business/
Pega website: https://www.pega.com
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Similar to The Agile Brand™ with Greg Kihlström
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
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…
continue reading
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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