310: Jessica Malnik — How to Communicate as an Indie Hacker

The Bootstrapped Founder

Jessica Malnik (@jessicamalnik) deeply understands how remote work has changed the world of marketing and running a business. And fortunately, she's sharing her knowledge.

In fact, we talk a lot about how to communicate right: with your customers, with your market, and even with your globally distributed remote employees. From preventing coworker burnout to customer engagement strategies and hiring for fractional roles, Jessica shares her valuable insights.

And if you ever wondered how an introvert should approach talking to people (for "fun" and profit), this episode is for you.

Jessica on Twitter: https://twitter.com/jessicamalnik

00:00:00 Remote Work Evolution and Fractional Marketing
00:07:24 Hiring Strategy and Writing Insights
00:13:44 Utilizing AI in Writing and SEO
00:17:11 Effective Marketing Strategy for Startups
00:21:17 Customer Conversations and Marketing Strategy
00:32:45 Mental Health in Remote Work
00:37:40 Understanding Cultural Communication in Business

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/jessica-malnik-how-to-communicate-as-an-indie-hacker/

The podcast episode: https://tbf.fm/episodes/310-jessica-malnik-how-to-communicate-as-an-indie-hacker

The video: https://youtu.be/90B_SWDV0_o

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw