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Episode 096: The Value of SEO with Silvia Del Corso
Manage episode 411694371 series 2915685
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The Value of SEO with Silvia Del Corso is another episode of the Business Awards Show providing essential insights to business owners.
Silvia came to Britain from Italy in 2016 and set up her SEO business, PinkSEO, a year later. Since then she has grown her company significantly, now emplying a team of seven, and winning awards for her efforts.
She won two silver awards at the 2023 Best Businesswomen Awards for Marketing and PR and Customer Service and has been highly commended at the West London Chamber of Commerce Business Awards and the 2024 West London Business Awards.
In our discussion, Silvia gives advice on the basics of SEO, how she built her business, and the way awards have impacted her business. She also explains that winning, or even being nominated for awards, can have a material effect on your website's SEO.
She has some excellent advice for small business owners, having learnt a lot from running a business that focuses on one thing only. She also tells us how creating a network of referral partners makes all the difference to her business.
For anyone unsure or lacking understanding of SEO, this episode will shine a light on what is seen as a 'dark art'. Silvia is highly engaging, and will offer practical advice to any business owner in any sector.
{1:15} How Silvia created a SEO business.
{3:30} What to consider when optimising SEO.
{5:21} Creating a website to generate leads.
{5:55} The basics of SEO.
{8:12} Building PinkSEO into an award-winning business.
{12:50} Silvia's thought process behind entering awards.
{14:03} Entering local and national awards.
{15:08} The effect of entering awards on SEO.
{16:29} Silvia's advice for business owners.
{18:07} Future plans for PinkSEO.
Connect with Debbie at: https://thebusinessawardsshow.co.uk
Connect with Silvia: https://pinkseo.marketing/
Instagram: https://www.instagram.com/pinkseo.marketing/
LinkedIN: https://www.linkedin.com/in/silviadelcorso/?originalSubdomain=uk
Facebook: https://www.facebook.com/PinkSEO.Marketing/
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