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Mastering Category Design with Mike Damphousse
Manage episode 422299414 series 2311925
Content provided by TBLP Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TBLP Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Business Leadership Podcast, host Edwin Frondozo welcomes category design expert Mike Damphousse. They delve into the significance of category design and its strategic importance for startups and established companies. Mike shares his journey from programmer to marketing guru, offering real-world examples and actionable insights on building market leadership. The discussion covers key concepts such as vision entropy, internal mobilization, and the power of community in category design. Mike also advises business leaders to execute successful category design strategies and overcome common challenges.
00:00 Introduction and Welcome
00:40 Meet Mike Damphousse: From Programmer to Category Design Expert
01:19 Mike's Journey: Pivotal Moments and Startups
01:57 Deep Dive into Category Design
08:45 The Importance of CEO Buy-In
12:53 Challenges in Category Design
15:52 Vision Entropy and Overcoming Obstacles
27:21 Mobilizing and Evangelizing Category Design
34:46 Final Thoughts and Advice
196 episodes
Share
Manage episode 422299414 series 2311925
Content provided by TBLP Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TBLP Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Business Leadership Podcast, host Edwin Frondozo welcomes category design expert Mike Damphousse. They delve into the significance of category design and its strategic importance for startups and established companies. Mike shares his journey from programmer to marketing guru, offering real-world examples and actionable insights on building market leadership. The discussion covers key concepts such as vision entropy, internal mobilization, and the power of community in category design. Mike also advises business leaders to execute successful category design strategies and overcome common challenges.
00:00 Introduction and Welcome
00:40 Meet Mike Damphousse: From Programmer to Category Design Expert
01:19 Mike's Journey: Pivotal Moments and Startups
01:57 Deep Dive into Category Design
08:45 The Importance of CEO Buy-In
12:53 Challenges in Category Design
15:52 Vision Entropy and Overcoming Obstacles
27:21 Mobilizing and Evangelizing Category Design
34:46 Final Thoughts and Advice
196 episodes
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Similar to The Business Leadership Podcast
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
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continue reading
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…
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A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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continue reading
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