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Strategic Narrative Marketing with Guy Murrel
Manage episode 423167314 series 2311925
Content provided by TBLP Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TBLP Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to another insightful episode of the Business Leadership Podcast hosted by Edwin Frondozo. Featuring guest Guy Murrel, an expert in strategic narrative marketing and category leadership, this episode explores the significance of category leadership for B2B tech firms. Morel shares valuable insights on differentiating in a crowded market, the impact of strategic narratives, and practical, actionable advice from his book 'A Practice Guide to Strategic Narrative Marketing.' Tune in for these practical tips on establishing and maintaining category leadership to boost business valuation and organizational alignment, and feel empowered to implement them in your own strategies.
00:00 Introduction to Category Leadership
00:23 Meet Our Expert Guest: Guy Murrel
02:05 The Importance of Category Leadership
05:06 Defining and Aligning Your Category Narrative
06:32 Strategic Narrative Marketing Explained
10:50 Case Study: Rally Software and Agile
13:16 Publishing and Promoting Your Category
18:16 Final Thoughts and Recommendations
21:14 Conclusion and Farewell
196 episodes
Share
Manage episode 423167314 series 2311925
Content provided by TBLP Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TBLP Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to another insightful episode of the Business Leadership Podcast hosted by Edwin Frondozo. Featuring guest Guy Murrel, an expert in strategic narrative marketing and category leadership, this episode explores the significance of category leadership for B2B tech firms. Morel shares valuable insights on differentiating in a crowded market, the impact of strategic narratives, and practical, actionable advice from his book 'A Practice Guide to Strategic Narrative Marketing.' Tune in for these practical tips on establishing and maintaining category leadership to boost business valuation and organizational alignment, and feel empowered to implement them in your own strategies.
00:00 Introduction to Category Leadership
00:23 Meet Our Expert Guest: Guy Murrel
02:05 The Importance of Category Leadership
05:06 Defining and Aligning Your Category Narrative
06:32 Strategic Narrative Marketing Explained
10:50 Case Study: Rally Software and Agile
13:16 Publishing and Promoting Your Category
18:16 Final Thoughts and Recommendations
21:14 Conclusion and Farewell
196 episodes
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Similar to The Business Leadership Podcast
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
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…
continue reading
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continue reading
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…
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A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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