Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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[Greatest Hits] Growing Without Paid UA? with Dora Trostanetsky of SoundCloud
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Manage episode 340540797 series 2945653
Content provided by Jonathan Fishman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Fishman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Dora Trostanetsky, Director of Growth Marketing at SoundCloud, where she shares that Soundcloud only recently started investing in paid user acquisition, details of how Soundcloud onboards users, and ASO benefits for big brand names.
Learn more about Dora Trostanetsky:
Learn more about Dora Trostanetsky:
- Dora Trostanetsky on LinkedIn
Episode resources:
Rate & Review Mobile Growth & Pancakes:
The Business of Fun is hand crafted by our friends over at: fame.so
70 episodes
MP3•Episode home
Manage episode 340540797 series 2945653
Content provided by Jonathan Fishman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Fishman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Dora Trostanetsky, Director of Growth Marketing at SoundCloud, where she shares that Soundcloud only recently started investing in paid user acquisition, details of how Soundcloud onboards users, and ASO benefits for big brand names.
Learn more about Dora Trostanetsky:
Learn more about Dora Trostanetsky:
- Dora Trostanetsky on LinkedIn
Episode resources:
Rate & Review Mobile Growth & Pancakes:
The Business of Fun is hand crafted by our friends over at: fame.so
70 episodes
All episodes
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