Bringing Innovative Change within Your Company - featuring guest Carla Johnson

The Business Of Marketing

World-renowned author, storyteller, and entertaining speaker, Carla Johnson joins the podcast this episode.

She is someone who has partnered with top brands and conferences to train thousands of people how to rethink the work that they do and the impact they can have. Her visionary expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas, and transform their businesses.

Her work with Fortune 500 brands served as the foundation for many of her books, including her tenth, called RE:Think Innovation which you will also learn about here today.

Consistently named one of the top influencers in her field, I’m honored to welcome to the podcast, Carla Johnson.

Conversation points:

• Can you share your experience on the formula that some of the best thinkers have used to come up with game-changing ideas?
• A topic that you cover in your Innovation talks is how “everyday inspiration leads to measurable outcomes that don’t take years (or even months) to realize - Can you tell us more about using everyday inspiration?
• What about group-think? If we are in the conference room and are tasked with coming up with innovative ideas, what can an organization do to bring out the best ideas in the room?

Recently I had a conversation with a common friend of ours, Andrew Davis, who is also very in-tune to Customer Experiences. He has an interesting view of the intersection between Customer Experience and Marketing.

You have spoken about how companies are pivoting from product-centric approaches to customer-centric.

• How do you think pivoting to a customer-centric approach benefits an organization's marketing efforts?
• Do you think that organizations even understand the customers' expectations of the organization?

Let’s talk a bit about organizational change.

I’m sure my audience often hears about storytelling, but from a Marketing perspective.

I want to learn about your experience in using storytelling internally to incite change, so...

• How can we use storytelling internally, within our companies to get beyond “how we’ve always done it” and get to true organizational change?

Back to Innovation. I want to hear about this book that I’m about to read.

Your book is called RE: Think Innovation and it promises to show “how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time.”

Please tell us about the book and what we can expect to learn.

• In the book you have a term, (correct me if I’m wrong) which is “Perpetual Innovator” - Carla, How can I become a Perpetual Innovator?

Thanks to the listeners. If you’re listening to the podcast and want to also “see” Carla and I, - video of this podcast and OTHERS are available in the podcast section of ContentMonsta.com.

This podcast is produced by Content Monsta - A leading producer of B2B Content.