In this episode, Bernie Borges and A. Lee Judge explore leveraging a podcast for B2B business development, covering practical podcasting formats, recruiting the right guests, effective interviewing, editing, and promotion. Bernie gives additional insight into his role as the Vice President of Global Content Marketing for iQor, his podcast host role…

In this episode, Gini Dietrich and A. Lee Judge dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world. Gini gives additional insight into marketing, public relations, digital media, and the PESO model. Conversation points: PR vs Marketing - Is there a …

In this episode, Darrell Evans and A. Lee Judge discuss all things marketing from revenue growth to working with agencies. Darrell gives additional insight into marketing, sales, and business strategies. Conversation points: The concept of “full-service” marketing agencies Growth Marketing as a service niche Interesting Marketing Strategies Small b…

In this episode, Brightcove CMO Jennifer Griffin Smith and A. Lee Judge discuss video format and platforms to use for content marketing. Jennifer gives additional insight into two marketers' sayings, "Content is King" and "Every company should act like a media company", Jennifer's role and expertise as the CMO of Brightcove - one of the world's lea…

In this episode, Andy Crestodina and A. Lee Judge discuss the relationship between content marketing and web development. Andy gives additional insight into web design vs web development, how to properly optimize a website, content marketing, and how educating his audience has translated into business value. Conversation points: How has your genero…

In this episode, Brian Piper and A. Lee Judge discuss Web3, optimizing digital content, and more. Brian gives additional insight into web analytics such as Google Analytics 4 and cookieless web, and the next industry-changing technology. Conversation points: Web analytics (SEO, GA4, Cookieless web) Updating existing content (what are key points to …

In this episode, Chris Wallace and A. Lee Judge discuss the parallels (and even co-dependency) between marketing and customer experience. Chris gives additional insight into branding, sales, marketing, and corporate leadership. Chris also shares how companies can better align the strategies of the board room with the daily execution at the front li…

In this episode, Mark Kaigwa and A. Lee Judge discuss the nuances between digital marketing in Africa compared to a global perspective. Mark gives additional insight into the advantages and disadvantages of digital marketing in Sub-Saharan African mobile marketing trends, social media, storytelling, content marketing, social networks, and research.…

In this episode, Ahava Leibtag and A. Lee Judge discuss the importance of niche marketing and creating content that communicates to your audience clearly. Ahava gives additional insight into the advantages and disadvantages of hiring a specialized marketing agency, content strategy, content marketing, digital communications, and podcasting. Convers…

In this episode Zontee Hou and A. Lee Judge discuss B2B marketing and how businesses are figuring out how to implement B2B video into their marketing strategy. Zontee also gives additional insight into B2B marketing through her years of experience as the founder of Brooklyn-based digital marketing agency Media Volery, head of strategy for Jay Baer'…

In this episode Mark Schaefer and A. Lee Judge revisit the idea of personal brand in 2022 and how businesses are figuring out how to harness personal brands. There is an opportunity at a corporate level to benefit from personal brands. How does a company establish a personal and human voice? Mark also gives additional insight from his recent book C…

In this episode, Sangram Vajre and A. Lee Judge discuss the importance of B2B marketing. Sangram Vajre and Lee chat about sales and marketing alignment, Sangram's MOVE framework, and how organizations should facilitate their Go-To-Market strategy. Plus other insights into the realm of the Business of Marketing. Sangram Vajre shares his expertise on…

In this episode, Ardath Albee and A. Lee Judge discuss the importance of a B2B digital marketing strategy and content. Ardath Albee discusses her business management and marketing experience in helping B2B companies use digital marketing strategies and compelling content to turn prospects into buyers. In this episode of the Business of Marketing po…

In this episode, Rand Fishkin and A. Lee Judge discuss digital marketing, SEO, audience research, and more! Rand Fishkin shares his expertise on how to attract the right audience by creating content that converts and shares tools that every marketer should be utilizing for the best ROI. In this episode of the Business of Marketing podcast, Rand Fis…

In this episode, Neal Schaffer and A. Lee Judge discuss digital marketing and marketing leadership, and the connections needed between the two. Neal Schaffer shares his expertise on how he serves to help businesses through uniquely innovative, data-driven, and Digital First approaches to marketing. In this episode of the Business of Marketing podca…

In this episode, Kathy Klotz-Guest and A. Lee Judge discuss being authentically you, content creation, marketing strategies and more. Kathy Klotz-Guest shares the importance of being yourself and using improv as a marketing strategy to create engaging content and build reputable relationships. In this episode of the Business of Marketing podcast, K…

In this episode, Guy Kawasaki and A. Lee Judge discuss podcasting, launching businesses and more. Guy Kawasaki shares insight as to how he became known as the remarkable marketer and a chief evangelist. In this episode of the Business of Marketing podcast, Guy Kawasaki and I talk about launching businesses, disruptive technologies, and how to land …

In this episode, Jay Baer and A. Lee Judge discuss podcasting, personal brand strategies and more. Jay Baer shares his secret to sustaining a phenomenal personal brand over the decades. In this episode of the Business of Marketing podcast, Jay Baer and I discuss B2B podcast tips, personal brand strategies, content marketing, and Jay's business - Co…

In this episode, Nick Westergaard and A. Lee Judge talk about brand-building marketing strategies. Nick gives us the questions to ask and guides us on the journey to build a better brand. In this episode of the Business of Marketing podcast, Nick Westergaard and I discuss building a brand from the ground up and utilizing the right strategy to ensur…

In this episode, Joe Pulizzi and A. Lee Judge discuss all things content marketing. Learn how Joe Pulizzi has evolved on his content marketing journey. In this episode of the Business of Marketing podcast, Joe Pulizzi and I discuss the meaning of the Content Entrepreneur, Joe's businesses - the Tilt and the Content Marketing Institute, and his upco…

In this episode, Seth Godin and A. Lee Judge discuss confidence, creativity, and focus. How does Seth Godin express thoughts with such confidence that they become quotable? In this episode of the Business of Marketing podcast, Seth and I talk about delivering thoughts with confidence, the definition of marketing, and some of the things that markete…

Since about 2010, companies began to realize that their new storefront was their website. Since then, more customer relationships start on websites than any other channel. The fun part is that Google runs the world and keeps us on our toes with attempts to satisfy the algorithms and to get our web efforts to reach the masses. That’s why we need exp…

If you’ve followed me long enough, you know that I tend to talk about two things - Content Marketing and Sales/Marketing Alignment. The best part for me, is that I am a bit of a Marketing Technology geek, which allows me to tie all of those things together. From Creative, to Sales, to Marketing - No matter which business team you’re on - your end g…

Considering the world’s brief history of writing technology, it’s easy to believe that most of the world's knowledge has been obtained through stories. Stories have served as documentation, education, and persuasion. Today, you can’t go to a marketing event without someone teaching the art of storytelling. Why? Because humans love stories - we just…

One of the top reasons for marketing as a whole is branding and brand awareness. And in a digital world, without a Digital Brand all other marketing efforts can struggle. But what exactly is a Digital Brand and who needs one. Just businesses? Individuals? Products even? My guest this episode is a sought-after strategist, thought-leader, and influen…

Today’s Marketer has a complex job. We have to figure out how to deliver on the functional elements of Marketing while using all of the Marketing Tech tools at our disposal. At the same time, we must stay in touch with the emotional and relational aspects that really make consumers take action. And within that, we have a social element. How do we i…

B2B Marketing Agencies. When we first launched Content Monsta, we learned that the word “agency” may not be the best term to label our company with. The fact is, we ARE an agency - but even my own experiences in hiring agencies helped me to understand why the word AGENCY has at times gotten a bad rap. The truth is, it's not the term or category tha…

World-renowned author, storyteller, and entertaining speaker, Carla Johnson joins the podcast this episode. She is someone who has partnered with top brands and conferences to train thousands of people how to rethink the work that they do and the impact they can have. Her visionary expertise has inspired and equipped leaders at all levels to embrac…

Public Relations, Influence Marketing, and right-out Endorsements. Sometimes it can be hard to tell them apart. This is in part because of shifts in “who we trust”, how brands communicate to their consumers, as well as the channels in which marketing content is distributed. In this episode, we have someone that can help us learn a bit about Influen…

For marketers, 2020 marked a time when we had to make huge pivots. Perhaps one of the biggest pivots was learning how to do more virtually. Internal meetings went virtual, events went virtual, and those like our guest and I went further into Virtual speaking. Not everyone has adjusted so well. While some have tried to re-invent their marketing and …

When we first began hearing a lot about “Influencer Marketing” it conjured up images of beautiful people who happened to be showing us their favorite clothing, shoes, beverage, vacation spot, or even their toothpaste. Today, we know that influencer marketing is much more. And businesses are taking note. Although, it may not be as easy as attaching …

One of my favorite rap lyrics is when Missy Elliot says, “I don't brag I mostly boast” - In that line, she points out that bragging might be excessive or exaggerated pride... But a Boast depicts a sense of accomplishment and an important component of healthy, positive self-esteem. I have to often refer to this difference when I speak to others abou…

Christopher Penn Marketing Keynote Speaker and Best-Selling Author joins this episode! There was a time when marketing was more heavily art than science. But with the amount of data available to us today, it can’t be ignored that it is the data that helps us make the best decisions and understand the quality of the marketing work that we’ve done. T…

Pam Didner B2B Marketing Consultant joins this episode! Ever since the first businesses decided that there would be a team focused on SALES and ANOTHER team focused on MARKETING, there has been a struggle to understand who’s contribution mattered the most. As time moved on, these teams developed silos and virtual WALLS in between them. With modern …

Andrew Davis joins the show. He is a best-selling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC, and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy. In this episode we talk about: In molding the customer ex…

Ep. 22 - Melanie Deziel joins the podcast as we discuss topics such as: How do you become a Marketer today? The Content Fule Framework - Melanie's book on content creation. How do you add "Story" to a Product How does a company create genuine content when addressing topics that audiences are sensitive to - such as diversity and inclusion, being Gre…

Ep. 21 - Robert Rose of The Content Advisory joins as we discuss the evolution of Content Marketing. Robert shares how companies can become the media companies that they need to be. We discuss ad campaign marketing vs content marketing. Robert helps us understand the multiple parts of Content Marketing, from strategy to production to analysis. We d…

Hey everyone, this is an OLD episode like recorded in october of 2019! we were never able to upload it due to technical issues but we can now! hope you all enjoy all the old news and be prepared because 2020 is going to be a great year for us all! We hope you enjoy our stories and songs! Don't forget to follow us on insta! Once we reach 250 followe…

Hey everyone! Sorry the wait has been long, but we are back with an episode dedicated to our first time going to Korea! This is going to be a 3-parter so we arent sure if we are going to space it out or do it back to back! We hope you enjoy our stories and songs! Don't forget to follow us on insta! Once we reach 250 followers we will have a giveawa…

Let's ugly cry together! This episode we discuss some of our favorite OSTs from korean dramas! Tweet us or DM us your favorite songs! Don't forget to follow us on insta! Once we reach 250 followers we will have a giveaway! thanks for all the love and support~Songs mentioned in this episode will have their own playlist on both Apple and Spotify so m…

Hi guys! So this episode Dee and Leigh share the epic HI-Touch experience they had with GOT7! As well as sharing some cool songs for this summer heatwave! Songs will be listed below as well as a playlist made for them on both Spotify and Apple. Make sure to follow us on SNS~www.instagram.com/kpopwdalwww.twitter.com/kpopwdalhttps://linktr.ee/kpopwda…

On this episode, we welcome Ellaway Amiker to the Marketing Mastermind. We talk about providing content for Marketing and Sales funnels. We discuss the importance of knowing what content to provide when, and we identify some of the gaps that Marketers need to look out for in the process. This podcast is produced by Content Monsta - A leading produc…

dee & leigh answer your questions about K-pop dance Dallas and also share their experience with MONSTA X high touch in Dallas thank you so much for tuning in XOXO sns @kpopwdal

we got lost in all our stories but thanks for listening. giveaway ends 8/1/2019 will be announced on instagram stories. follow us on sns @kpopwdal all platforms xoxo

hi guys! thanks so much for tuning in this week! we talk about the buying process for kpop concerts & what to expect~hope you enjoy!twitter & instagram@kpopwdalmake sure to tune into our spotify where we will have a playlist made of all these artists! make sure to follow us on each platform. for each 500 followers we reach we will hold a giveaway!…

hi guys! thanks so much for tuning in this week! it’s our first ever episode & we realize we had some issues with the mics so please give us some time while we work through that! we really hope you enjoy us chatting! twitter & instagram@kpopwdalmake sure to tune into our spotify where we will have a playlist made of all these artists! make sure to …

What does it mean to Be Content? This show discusses how to reach authenticity in content by showing real life as it happens. Dontaye demonstrates how something as simple as a business trip can churn out personal brand Content. If you struggle to come up with ideas for creating content, this show will give you ideas and how to BE the content you ne…

Lee and Dontaye discuss things to consider when pushing the line on content. We cover today’s content environment and when you may want to go “too far”. Is there a limit? This episode will help you understand when and where it is ok to push buttons and seek your audience’s limit. Subscribe to the show to stay on top of Content creation. This podcas…

This is a must listen show for business marketers while we dive into Dontaye’s area of expertise - Storytelling. He breaks down the formula of a good story, how to bring it together while making it work for both entertainment and business. Learn how to tell a story to drive business. Subscribe to the show to stay on top of Content creation. This po…

This show lists out the content marketing tactics and forms that you cannot afford to miss this year. A quick-fire list of critical activities in content marketing is presented and explained by A. Lee Judge and Dontaye Carter. Subscribe to the show to hear more on these throughout the year. This podcast is produced by Content Monsta - A leading pro…