Confidence, Creativity, and Focus with Seth Godin

The Business Of Marketing

In this episode, Seth Godin and A. Lee Judge discuss confidence, creativity, and focus.

How does Seth Godin express thoughts with such confidence that they become quotable?

In this episode of the Business of Marketing podcast, Seth and I talk about delivering thoughts with confidence, the definition of marketing, and some of the things that marketers might be getting wrong today.

Conversation points:

How does Seth Godin describe himself?
I share how I didn’t realize that Marketing was a thing until I realized that I wasn’t good at selling.
It is at the root of when the idea of Marketing became clear to me.

Seth shares his views on the definitions of marketing and delivers some gems that all marketers should hear.

As Marketers, we have to build target audiences by using demographics, firmographics, even psychographics.
What are some of the ways that organizations might miss the mark on their targeting?

I ask Seth, "with you being someone who has written so many books and is held in such high regard by many people… I want to understand your thoughts behind coming up with a concept or idea, and then standing behind that idea until it's one that your peers begin to quote and people begin to write about."

Seth also helps me to understand how does one gains such confidence in your own thoughts that you are able to deliver those thoughts as something that is worth becoming quotable?

Seth has opinions and viewpoints that he is openly willing to share, so I ask him how does he accept that many people may claim that you’re wrong or will simply disagree?

Once upon a time, my mother asked me “when was I going to give up this creative phase?” My response to her was, “Mom, I will ALWAYS be an artist, but I promise you that I will not ever be a STARVING artist."
Lucky for me, I was able to build a growing business around my love for creating media. However, I still have one foot planted firmly and safely into corporate as an employee.

I ask Seth: "What do you say to creative people who may be holding back on their full potential because they are taking a safer route?"

One of the ideas from Seth Godin's recent book “The Practice” is: We become creative when we ship the work.

We discuss this idea as well as learn about Seth's long-running podcast, Akimbo.

A. Lee Judge is the host of The Business of Marketing podcast.
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