B2B Digital Marketing Strategy and Content with Ardath Albee

The Business Of Marketing

In this episode, Ardath Albee and A. Lee Judge discuss the importance of a B2B digital marketing strategy and content.

Ardath Albee discusses her business management and marketing experience in helping B2B companies use digital marketing strategies and compelling content to turn prospects into buyers.

In this episode of the Business of Marketing podcast, Ardath Albee and I chat about how B2B organizations should think about personas, the type of content B2B companies need to create, and how they can be more relatable through strategic content.

Conversation points:

• How should B2B organizations think about personas today and how it may differ from what they may have done even 5 years ago?
• When we were heading into the recession in 2009, did you see companies pull back on marketing or did they dig in deeper with their marketing efforts? And is now the time for companies to shift more budget to marketing?
• Ardath, you work with B2B organizations on their strategy and when it comes time to talk about content, what is the door-opener for convincing the traditional C-Suite that the long game of Content Marketing is worth it?
• Can you speak to some of the ways that even B2B companies can become more human and relatable to their customer in order to “Pull” interest rather than “Push” products and services?

A. Lee Judge is the host of The Business of Marketing podcast.
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This podcast is produced by Content Monsta - A leading producer of B2B Content.