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Sangram Vajre - The Evolution of ABM and Facilitating Go-To-Market
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In this episode, Sangram Vajre and A. Lee Judge discuss the importance of B2B marketing.
Sangram Vajre and Lee chat about sales and marketing alignment, Sangram's MOVE framework, and how organizations should facilitate their Go-To-Market strategy. Plus other insights into the realm of the Business of Marketing.
Sangram Vajre shares his expertise on B2B Marketing, Startup Culture, Marketing Technology, and Sales & Marketing Alignment.
Conversation points:
- What are the forces supporting the crusade to align Sales and Marketing?
- What would you say are some of the biggest forces working against Sales and Marketing alignment?
- What are the metrics that most companies are focused on and those effects on Go-To-Market?
- Can you give us a brief journey of some of the notable ventures and communities that you have created?
- Tell us about Move: The Go To Market Podcast.
- About the name of the show and the MOVE framework, what does the acronym MOVE represent?
- Would you ever consider starting a service business? And If so, could you apply MOVE to a service business?
A. Lee Judge is the host of The Business of Marketing podcast.
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This podcast is produced by Content Monsta - A leading producer of B2B Content.
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