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How Content Marketing Became a Thing
Manage episode 293782395 series 2933366
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Ep. 21 - Robert Rose of The Content Advisory joins as we discuss the evolution of Content Marketing. Robert shares how companies can become the media companies that they need to be. We discuss ad campaign marketing vs content marketing. Robert helps us understand the multiple parts of Content Marketing, from strategy to production to analysis.
We discuss some "Content Fails" and Robert gives advice on how to avoid them.
This podcast is produced by Content Monsta - A leading producer of B2B Content.
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