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Video Platforms, Content Strategy, and Acting Like a Media Company with Jennifer Griffin Smith of Brightcove
Manage episode 346643011 series 2933366
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In this episode, Brightcove CMO Jennifer Griffin Smith and A. Lee Judge discuss video format and platforms to use for content marketing.
Jennifer gives additional insight into two marketers' sayings, "Content is King" and "Every company should act like a media company", Jennifer's role and expertise as the CMO of Brightcove - one of the world's leading video platforms, levels of enterprise video platforms, and remote production.
Conversation points:
- Levels of Enterprise Video Platforms
- When to advance to the next level
- Every company a media company: Success examples
- Polished vs Quick but Effective is there a place for both for large enterprises?
- Remote Production - What have you seen in terms of its use?
A. Lee Judge is the host of The Business of Marketing podcast.
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This podcast is produced by Content Monsta - A leading producer of B2B Content.
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