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Public Relations vs Digital Marketing with Gini Dietrich
Manage episode 352308831 series 2933366
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In this episode, Gini Dietrich and A. Lee Judge dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world.
Gini gives additional insight into marketing, public relations, digital media, and the PESO model.
Conversation points:
- PR vs Marketing - Is there a difference in a digital landscape?
- Proving PR and Marketing efforts in the bottom line
- Video and Podcasting - Strong digital comms tools for businesses
- How digital media has changed PR
- The PESO Model to fuel brand reputation
A. Lee Judge is the host of The Business of Marketing podcast.
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This podcast is produced by Content Monsta - A leading producer of B2B Content.
57 episodes
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