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Video Marketing Across the Customer Journey with Britta Schellenberg of Brightcove
Manage episode 293782401 series 2933366
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This authority-packed episode about Video Content features Britta Schellenberg, VP of Brand Marketing at Brightcove, a leading pioneer in the world of SaaS online video platforms. Britta takes us through methods of targeting video content to the appropriate stage of the sales cycle. She gives specific examples and tips of what types of video go where, when, and to whom. Also how Salespeople can get into the game and use video as well.
We discuss video usage at the stages of:
- Awareness
- Engagement
- Conversion
- Retention
View list of previous shows at https://contentmonsta.com/the-business-of-content-podcast/
This podcast is produced by Content Monsta - A leading producer of B2B Content.
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