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How to know if any marketing activity is working for your private practice
Manage episode 377981125 series 3515154
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How to know if any marketing activity is working for your private practice
Don't spend any time or money on marketing until you have listened to or read the transcript for this episode. Too often psychologists and therapists spend time on marketing because they think they "should" not because they know it works. There are no "shoulds" only what works for you.
This episode shows you how to work it out with two common use cases, blogging for therapy inquiries and Instagram to get more downloads of your freebie.
Key points:
Define the goal of your marketing activity
Take baseline metrics. For example: how many people visited my website in the last 28 days, how many therapy inquiries did I get in that period, how many new therapy clients did I sign up?
Work out your inquiry conversion rate: (number of new clients/number of inquires) x 100
Do the work!
Take your metrics again 28 days later
Work out what your numbers are telling you
Work out your cost per client
Intervene to improve the areas that don't seem to be working
Listen to the whole episode or read the transcript for the details of how to analyse the effectiveness and cost of any marketing activity.
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