Business Branding & Influence - Chloé Nwangwu

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Manage episode 421859618 series 3362931
Content provided by Michelle Nedelec. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Nedelec or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Want to become a memorable brand that stands out?

In this episode of The Business Ownership Podcast I interviewed Chloé Nwangwu. Chloe is The Brand Scientist & speaker on Visibility Biases in branding She is the director of Nobiworks. Chloe introduced an interesting concept: the balance between being industry aware and distinct. She explained that while it's important for a brand to look like it belongs to its industry, it also needs to be distinct enough to be memorable. This balance ensures that the brand is stored in the right part of the audience's memory network, making it more likely to be recalled when a decision is being made.

Learn how to become visible & build your brand. Check this out!

Show Links:

Monthly Visibilty Clinic: https://www.nobiworks.com/the-clinic

Chloé Nwangwu on Linkedin: https://www.linkedin.com/in/nwangwu/

Book a call with Michelle: https://www.AwarenessStrategies.com/m30

Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling

Looking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

  continue reading

426 episodes

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Manage episode 421859618 series 3362931
Content provided by Michelle Nedelec. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Nedelec or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Want to become a memorable brand that stands out?

In this episode of The Business Ownership Podcast I interviewed Chloé Nwangwu. Chloe is The Brand Scientist & speaker on Visibility Biases in branding She is the director of Nobiworks. Chloe introduced an interesting concept: the balance between being industry aware and distinct. She explained that while it's important for a brand to look like it belongs to its industry, it also needs to be distinct enough to be memorable. This balance ensures that the brand is stored in the right part of the audience's memory network, making it more likely to be recalled when a decision is being made.

Learn how to become visible & build your brand. Check this out!

Show Links:

Monthly Visibilty Clinic: https://www.nobiworks.com/the-clinic

Chloé Nwangwu on Linkedin: https://www.linkedin.com/in/nwangwu/

Book a call with Michelle: https://www.AwarenessStrategies.com/m30

Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling

Looking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

  continue reading

426 episodes

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