#64- 2% for Conservation with Jared Frasier

The By Land Podcast

Text the show!

Jared Frasier is the Executive Director of 2% for Conservation, a Non-Profit Organization certifying that brands and people donate 1% of their time and 1% of their money to conservation efforts. Jared shares not only what 2% does, but he also covers the history of conservation, where we’re at today with funding and efforts, and where everything is headed in the future.

Show Notes and Links

• Why Jared is on the show
• Intro to 2% for Conservation
• What 2% is
• A history lesson on wildlife conservation
• Assessed taxes that fund conservation
• Where to start with giving back
• The predicament of not knowing how and where to give back
• On the risk of echo chambers
• How 2% helps others find the right brands doing the right things
• There are actually bad people and brands out there
• Building conservation in to the business plan
• On protecting the landscape
• How big the impact COULD be if we all gave back
• The impact of volunteering
• How dwindling hunting numbers are impacting state/federal conservation efforts and funding
• The idea of assessing a “backpack” tax
• Adjusting to the modern culture and buying practices
• Brands leading the way in giving back
• What would Teddy do or say?
• Closing thoughts
• How to reach 2% for Conservation
• https://fishandwildlife.org/
• https://www.instagram.com/2percentforconservation

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