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Ford’s Ranger and Everest sales problem! #242

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Manage episode 336768611 series 2538271
Content provided by CarsGuide. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CarsGuide or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Is Ford failing in Australia? The brand easily and successfully sells the Ranger pickup and Everest 4x4 SUV, but its other models are being overlooked.

The Ranger ute is by far Ford’s top-selling model and it is Australia’s second favourite model behind HiLux, for sales. The Everest SUV is also a sales winner. So why can’t Ford seem to sell any other models, and what is the company doing about it?

In this episode of the CarsGuide podcast, Tim Nicholson, Byron Mathioudakis and Stephen Ottley investigate whether Ford can broaden its appeal beyond its two hero cars.

You can get in touch with us on Facebook, Twitter (#CGPodcast) and Instagram, or get in touch by emailing [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

269 episodes

Artwork
iconShare
 
Manage episode 336768611 series 2538271
Content provided by CarsGuide. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CarsGuide or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Is Ford failing in Australia? The brand easily and successfully sells the Ranger pickup and Everest 4x4 SUV, but its other models are being overlooked.

The Ranger ute is by far Ford’s top-selling model and it is Australia’s second favourite model behind HiLux, for sales. The Everest SUV is also a sales winner. So why can’t Ford seem to sell any other models, and what is the company doing about it?

In this episode of the CarsGuide podcast, Tim Nicholson, Byron Mathioudakis and Stephen Ottley investigate whether Ford can broaden its appeal beyond its two hero cars.

You can get in touch with us on Facebook, Twitter (#CGPodcast) and Instagram, or get in touch by emailing [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

269 episodes

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