BMW Group Financial Services | With Talita Ferreira, Former CFO

The CFO Playbook

Talita Ferreira always dreamed of becoming a CFO before turning 30. She missed this target by five years, but she’s OK with that because she became the CFO of a company far larger than she could’ve ever imagined: BMW Group Financial Services.

Talita spent more than 11 years with BMW, where she managed a team of 45 and landed amongst the top 300 leaders of the company worldwide. She served as the CFO of BMW Group Financial Services before becoming the CFO of BMW UK. And she wasn’t just the CFO. Shortly after her promotion, the company’s CEO approached Talita to also head up the people function (HR), which she admits pushed her entirely out of her comfort zone.

Even so, Talita excelled, and she learned a lot from her experience — so much that she left the company, wrote a book on leadership and launched her own company, Authentic Change Solutions, where she works with individual leaders.

Lately, Talita’s been building online leadership courses, which has involved interviewing 27 of the world’s top leaders. She has distilled her findings into seven shifts and five areas, which she reveals on this episode of The CFO Playbook.

Talita also dives deep into her time at BMW — what she learned and why she ultimately left the company — and explains her approach to leadership. (Spoiler: She was able to cut recruitment costs within her first year of implementing this approach because people were sticking around longer!)

Connect with Talita on LinkedIn.

Connect with our host Rob on LinkedIn.

Full show notes and resources from this episode can be found here.

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